Released on: September 15, 2008, 4:13 am

Press Release Author: Shushmul Maheshwari

Industry: Retail

Press Release Summary: RNCOS has recently added a new Market Research Report titled,
“Vietnam Retail Analysis (2008-2012)”, to its report gallery. The
detailed data and analysis given in the report will help clients to evaluate the
leading-edge opportunities critical to the success of the retail market in Vietnam.


Press Release Body: RNCOS has recently added a new Market Research Report titled,
“Vietnam Retail Analysis (2008-2012)”, to its report gallery. Vietnam is
the fourth most attractive retail market in the world in terms of potential growth
owing to both increasing demand for consumer goods and rising disposable incomes,
behind India, Russia and China. The retail market of the country has expanded
rapidly over the past few years and will accelerate further on the back of rising
disposable income, growing consumer spending and sector’s liberalization in
the coming years, according to new market research report prepared by RNCOS.

The detailed data and analysis given in the report will help the client to evaluate
the leading-edge opportunities critical to the success of the retail market in
Vietnam. The report gives rational forecast and estimations that are intended as a
rough guide to the direction in which the Vietnamese retail market is likely to
move.

Key Findings

- Retail sales in Vietnam are forecasted to grow at a CAGR of about 13.6% during
2008-2012.
- Food is the most important component of Vietnam’s retail sector and accounts
for nearly two-third of total retail sales.
- Non-food sector is expected to grow at a faster pace than food, because of the
rise in income and consumer spending on non-essential items such as clothing,
electrical and DIY goods.
- Demand for international brands and luxury products will rise as income level move
upwards in the country.
- Modern retailing formats like air-conditioned mini-marts, supermarkets and small
shopping complexes will become more prevalent in the coming years and will lure
consumers away from traditional outdoor markets.

Key Issues & Facts Analyzed

- Where Vietnam stands in terms of products affordability index?
- What is the consumer behavior?
- Which are the fastest growing products?
- What are the key driving factors to the market?
- How the market is likely to move in future?
- What are the key challenges for the market?
- Who are the key players in the market?

Research Methodology Used

Information Sources
Information has been sourced from books, newspapers, trade journals, and white
papers, industry portals, government agencies, trade associations, monitoring
industry news and developments, and through access to more than 3000 paid databases.

Analysis Methods
The analysis methods include ratio analysis, historical trend analysis, linear
regression analysis using software tools, judgmental forecasting, and cause and
effect analysis.

About RNCOS:

RNCOS, incorporated in the year 2002, is an industry research firm. It has a team of
industry experts who analyze data collected from credible sources. They provide
industry insights and analysis that helps corporations to take timely and accurate
business decision in today's globally competitive environment.

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