Scottish firm delivers unusual gift ideas

Released on: September 8, 2008, 7:02 am

Press Release Author: Holyrood PR

Industry: Retail

Press Release Summary: Scottish firm YouAreA.co.uk have unveiled a range of new gift
ideas, including the option of sending vacuum-packed animal dung to your friends.

Press Release Body: A NEW online gift delivery service is giving customers the
chance to give their friends either a pat on the back…or a pat in a box.

Scottish company youarea.co.uk has unveiled the new service, which offers online
users the chance to send chocolate and jewellery to their friends - or gift-wrapped
cow pats to their enemies.

The unique, easy-to-use service lets customers write a personalised message and pick
a matching gift from an extensive online range, which have been separated into three
sections - called “nice”, “nasty” and “extravagant”.

So while a “nice” gift box reading You Are A Star would include a present from a
wide range of gifts such as luxury chocolate or silver earrings, others bearing the
message You Are A Sh*t would be filled with vacuum-packed cow pats or horse dung.

The “nasty” boxes have been devised as a tongue-in-cheek alternative to more
traditional gifts and, with a fully-personalised messaging system available through
the site, customers are able to explain exactly why they have sent the gift to the
lucky or unlucky recipient. The sender also has the option of remaining anonymous
should they wish.

Company founder Charlotte Waugh said that she hoped the service would prove popular
among people with a uniquely British sense of humour who often struggle to find the
perfect present for their friends and family.

She added: “We initially aimed You Are A at young working professionals with
disposable income, but we also think it will be popular with people of all ages who
have difficulty finding the perfect gift to send.

“For example, a grandmother wanting to congratulate her granddaughter on passing her
exams could send her a You Are A Star box with a star necklace in it. And, of
course, a group of office workers could purchase a tongue-in-cheek You Are A Sh*t
box for their colleague’s birthday.”

Charlotte, who lives on a farm in the Scottish Borders, added that she came up with
the idea of including gift boxes of dung after seeing a photo on the internet of a
woman packaging dog droppings.

“It seemed like a great idea,” she added. “Sometimes people want to send an amusing
present to their friends, so I thought we should offer them the option of sending a
gift box filled with dung.

“The droppings get vacuum packed before they go in the box and it’s all 100 per cent
natural. It’s a great, unusual present that I’m sure will be popular with a lot of
people with a sense of humour.”

To help customers order their gifts, the You Are A website has been specifically
designed to be uncluttered, making it easier to use and avoiding the need to spend
hours registering for the service.

The ordering process takes five easy steps and, as You Are A… is an all-inclusive
service, there are no hidden postage and packaging costs. The gift boxes have also
been designed to fit through as standard letter box, so there are no extra
collection hassles to deal with.

Customers can also choose from the firm’s extravagant gift range, which includes
presents such as luxury silk underwear and silver bracelets. Customers can also
suggest their own, specific items for the extravagant gift boxes, which You Are A…
will make every effort to source and send to their recipients.


Web Site: http://holyroodpr.wordpress.com/

Contact Details: Adrian Mather
Holyrood Partnership
Bonnington Bond
29 Breadalbane Street
Edinburgh
EH6 5JW
Tel: 0131 561 2241
e-mail: info@holyroodpr.co.uk

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