Released on: September 21, 2008, 2:51 pm

Press Release Author: Derek Kol

Industry: Advertising

Press Release Summary: Innovative Outdoor Advertising Medium Continues to Support
Bottom Line Results

Press Release Body: NORTHRIDGE, Calif. – A recent survey of businesses using dancing
outdoor inflatables to promote their businesses or event revealed interesting
metrics regarding the use, selection and product requests of customers using the
promotional inflatable technology. Findings of the survey revealed the
effectiveness of this promotional technology with 89% of existing dancing inflatable
users ranking them as effective or very effective at attracting business prospects.

Dancing inflatables entered the market in the early 1990s and continue to evolve in
terms of pricing, design, functionality and applications. These animated inflatables
are typically 20 plus feet in height and come in the shape of characters or straight
tubes. Typically, these inflatables have custom logos or messages imprinted on them.
These inflatables differ from large static inflatables such as the rooftop balloons
or big gorillas because rather than hold the air in the inflatable, air passes
through them causing them to dance, bend and generally move about. Dancing
inflatables consist of a high-power fan at the base and a strong lightweight
material attached to the top of the fan which inflates then moves, twists and bends
as the wind flows through the inflatable resulting in attractive movements.

Users of dancing inflatables, including retailers and event producers, choose this
form of promotional display to highlight a location and drive attention to the area.
“We noticed a near instant response to our use of dancing inflatables as they really
help a business to stand out amongst the many,” said John Pflughoft, Owner of JODATI
Inc. dba Blockbuster. “We custom ordered ours in colors to match our corporate logo
so in addition to driving customers through our doors, these inflatables also
support brand awareness.”

In addition to the large percentage of users who realized clear return on investment
using dancing inflatables, the survey also revealed the following:

· 88% Have used dancing inflatables for events or promotions

· 94% would consider using dancing inflatables in the future

· 86% would rather have higher quality U.S. made dancing inflatables

The survey was conducted over a 14-day period and sponsored by SkyDancers
International, a pioneer in the development of dancing inflatables. The survey
targeted known users of dancing inflatables who purchased them for a variety of
reasons including the promotion of events, event kick-offs, business grand openings,
business sales events and more.

“Users of dancing inflatables acknowledge that attracting attention to events or
promotions can be very challenging and many have used techniques and strategies that
have not produced anticipated results,” said Chris Austin, President and CEO of
SkyDancers International. “When resources are poured into a promotion or event and
the audience required to make the event successful does not show, it can be a
painful experience. Our data shows that dancing inflatables mitigate that risk and
support organizations in achieving the results they seek.”

To receive a full copy of the dancing inflatable survey results, call Chris Austin
at (818) 701-5259 to view details of the survey, performed in August, 2008.

About SkyDancers International

SkyDancer inflatables are in use by more than 10,000 companies worldwide, including
Blockbuster, Burger King, Sprint, Wendy’s, Tobasco, Best Buy, Good Guys, Six Flags
and have been used at world-class events including the Super Bowl, World Cup,
Grammys and events globally. Custom SkyDancer inflatables are manufactured in the
United States and require only five minutes to set up. The systems can run nearly
indefinitely - weather permitting. To learn more about SkyDancers International,
contact the company at (818) 701-5259 or email info@skydancersintl.com
. Visit the corporate Website at
www.skydancersintl.com to view hundreds of dancing
inflatable characters, styles and options.

END


Web Site: http://www.skydancersintl.com

Contact Details: Chris Austin
SkyDancers International Inc.
Northridge, CA
818-701-5259
chris@skydancersintl.com