Released on: September 19, 2008, 7:45 am

Press Release Author: HAREESH

Industry: Internet & Online

Press Release Summary: With your SEo efforts, focus on the things that will get the
best results the fastest. The latest articles, news and ebooks seem to think its
method that fool Google. Stop wasting your time. Save your hard earned money.

Press Release Body: With your SEo efforts, focus on the things that will get the
best results the fastest. The latest articles, news and ebooks seem to think its
method that fool Google. Stop wasting your time. Save your hard earned money.

Google is the king of the search engines. What Google does, all others follow. They
employ some of the best minds in the internet and software industry. They are as
ethical as can be on the web. Why would you even want to try to fool them in any
way? As a general, do your keyword research, have good, fresh content on your site
and indexing and site rankings will follow.

Yes, some people think that they have tricked Google. They truly believe that
something they did has rocketed their site to the top of Google's listings.
They believe that they have managed to "stick it to the man." Nine times out of ten
when this happens they either performed an SEO procedure that Google allows or even
endorses or they just happened to fill Google's criteria better than other sites in
their keyword niche without even realizing it.

Once in a while someone does actually come up with a way to fool Google. For a few
months they seem to ride high, but as soon as Google notices it has been cheated the
site is removed from their index. Usually they get banned.

The reality is that Google has incredible power on the web. Anyone with a real
interest in making money on the internet should consider that getting banned from
the search engines effectively removes your site from the marketing arena. They
don't have to let you back in, and they don't have to give you any right to respond.
Stay on the SEO "good" side.

Aside from the fact that Google will remove you from its listings, there is another
incentive against trying to fool them. Ethically, you are fooling your clients.
There is no reason to try to lure visitors onto your page expecting to get something
and really giving them something else. This is a poor way to conduct business and
more often than not it will
chase the customer away for good.

If you want your website to be found in categories that don't apply to it, try
purchasing ads on pages that are listed towards the top of the Google listings in
these categories. You can actually increase your sites reputation in Google's eyes
rather than hurting it by adding another link to your site. This is an excellent
form of marketing because it allows you to reach out beyond your market simply by
dishing out a few dollars a month.

Some of the most popular methods of trying to fool Google's PageRank system are link
farms and link exchanges. Link farms are basically websites that exist only to get
links to specific sites counted by the search engines. Link exchanges are groups of
websites that each pay a monthly fee to link to each other - like link farms, only
more expensive and dodgy. In both cases, the websites involved are attempting to
climb the ranks of Google's search results through the sheer quantity of links to
them -this is known as Google bombing. But it doesn't always work.

Why is Google so harsh?

It knows that cheaters can ruin their search engine's reputation, thus marketing
revenue. It's all about money and profits and power. If link farms inflate the
rankings of less-useful Websites, then we'll all start seeing worse search results.
That's why Google constantly updates PageRank to keep those kinds of sites away. The
Page Rank formula that Google implements is complicated, not published and ever
changing.

It has been found recently that Goggle is now sending out 'cloak bots', disobeying
robots.txt to find out whether sites are 'cloaking' - serving a different page to
search engines - than what visitors see. These 'cloak bots' are controversial but
seem to have some positive effects on the Google's results.

Unethical methods make it difficult for people who are trying to do SEO the proper
way, which is one of the reasons why it needs to be monitored so carefully. If
people stopped trying to find ways to manipulate the system, it would be much easier
to keep up with what's going on.
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