Released on: October 28, 2008, 9:08 am

Press Release Author: Cara Anderson

Industry: Real Estate

Press Release Summary: IDX Broker allows McAroy the ability to manage the look of
his website and create a truly custom search experience for his clients.

Press Release Body: EUGENE, ORE. - IDX, Inc. is pleased to welcome Chris McAroy with
RE/MAX Eastern, Inc. to its growing list of real estate professionals customizing
the property search of their real estate website with custom IDX Broker software.
The innovative Internet Data Exchange (IDX) technology makes it possible to extract
raw listing data from McAroy's MLS TREND and format it to appear as an integrated
search function on his website. McAroy's clients can now easily browse thousands of
up-to-date properties on TREND and simply create customized searches using
predefined categories to narrow down their results.

Custom IDX tools that link clients to contact the listing agent for more
information, schedule a showing, print a flyer, email the property, pinpoint the
property on a virtual map, calculate likely mortgage payments, and take a virtual
tour are easily accessible as well as access to a prominently displayed photo and
gallery. McAroy's clients can now use a multitude of custom defined search
categories such as area, attic, garage, school district, parking, roof, fireplace,
and house style to ultimately find their ideal property. Clients opting to save
their search criteria can signup to receive automatic email updates when properties
matching their specifications become available on TREND.

IDX Broker gives McAroy complete control over the functionality of his website by
allowing him to edit his custom CSS and HTML wrappers so that his unique branding is
maintained throughout the site and helping him to keep tabs on his operational
efficiency with the use of detailed traffic reports and a new lead management
section. These features are avalible exclustively to McAroy via an administrative
log-in and house a plethora of ways to customize his site and increase his listings
visibility on the internet. One of the ways he can increase the chances of his
listings being picked up by a major search engine is through the use of dynamic
title tags which distinguish one listing from another in the eyes of the search
engine.


About Chris McAroy
"Chris McAroy was born and lived in Philadelphia for 20 years where he graduated
from Father Judge High School. He currently calls Huntingdon Valley home with his
wife Christine and son Dylan. He has been a real estate agent since 2002 and
specializes in residential and investment properties in Philadelphia, Bucks and
Montgomery counties. He is a PA and NJ Licensed Realtor, member of the National
Association of Realtors, member of the Bucks County Association of Realtors,
graduate of the Schlicher Kratz Real Estate School."


About IDX, Inc.
Based in Eugene, Oregon IDX, Inc. is nationally known as a leading provider of real
estate search applications. IDX, Inc. manages over $1 trillion worth of active
listings data from over 225 Multiple Listings Services (MLS). IDX Broker is IDX,
Inc.'s principle real estate software utility. The easy to manage and customizable
software helps real estate professionals display home listing data from their
multiple listing service (MLS) on their individual and/or office websites. For more
information on the services provided by IDX, Inc., please visit www.idxbroker.com.


Web Site: http://www.idxbroker.com

Contact Details: IDX, Inc.
PO BOX 71866
Eugene, OR 97401
800-421-9668
cara@idxbroker.com