Released on: October 2, 2008, 3:52 pm

Press Release Author: The Laura Kirkham Agency

Industry: Food & Beverage

Press Release Summary: New wines released with sales supporting the fight against
breast cancer.

Press Release Body: Napa, Calif. – October 3rd , 2008 -- The second generation of
Cleavage Creek wines produced by owner Budge Brown will be released on October 4th,
2008. Dedicated to fighting breast cancer, Cleavage Creek and Brown continue their
commitment to donate 10% of gross wine sales to breast cancer research. Brown lost
his wife of 48 years to breast cancer in 2005. He obtained the Cleavage Creek
label, and is focusing his efforts on funding research to find an end to the
disease.

www.CleavageCreek.com

Cleavage Creek will release 6 varietals on October 4th. This much anticipated
release continues a one-of-a-kind philanthropic venture, pairing fine wine and an
effort to fund breast cancer research. The six new Cleavage Creek wines include a
2006 Reserve Napa Cabernet Sauvignon, a 2006 Reserve Napa Petite Sirah, a 2006
Reserve Cabernet-Syrah, and a 2007 Reserve Chardonnay, all produced from grapes
grown in Budge Brown’s own vineyards. A 2006 Secret Red and a 2007 Secret White
complete the group. Brown expects a total of 1,600 cases of wine to be available
for sale in October 2008.

Each bottle of Cleavage Creek wine honors a breast cancer survivor with their
picture on the label. Their story is told on the Cleavage Creek website. Six
survivors adorn the bottles of the second release of Budge Brown’s Cleavage Creek
wines. The breast cancer survivors and their stories are every bit as unique and
special as the wine they represent.

Ten percent of the gross dollar amount of this operation will be donated to cutting
edge research to fight breast cancer. That’s gross, not net - a huge difference
when determining the amount of money that will be contributed. These wines will be
priced in the $18 - $50 range and are available for purchase via internet and phone.
Gift sets of Cleavage Creek wines will be available in 2, 4, and 6 bottle sets.

To date, Cleavage Creek has donated over $37,000 to breast cancer research.

Budge Brown is a successful self-made businessman and farmer. Brown believes that
Cleavage Creek wines can make a difference. “The world is full of people who enjoy
good wines,” says Brown. “When they buy Cleavage Creek, they get a world class wine
while helping efforts to find a cure for breast cancer. Everybody wins. When
people learn about Cleavage Creek and the motivation behind it, well, if it reminds
one person to go for a checkup, do a self-examination, or become more informed,
we’re accomplishing our goal of saving lives. The cure for breast cancer may not
come in my lifetime, but the mere existence of Cleavage Creek could bring it along
sooner rather than later. Let’s get it done.”

Plans for Cleavage Creek vineyards in Napa are in the works, and they are ambitious.
A tasting room and wine shop will soon be under construction just steps from the
growing vines as the permit has already been approved by local Napa officials.
Arlene’s Garden, a special meditation flower garden overlooking a lake has been
built to honor the late Arlene Brown, Budge Brown’s wife and a victim of breast
cancer. Her favorite flowers have been planted there, including over 20,000
daffodils, 10,000 iris, thousands of tulips, California poppies, a host of wild
flowers, and roses. “I want people to visit Cleavage Creek and celebrate life and
health,” says Brown. “There’s no better way to do that than with a fine wine and
the company of those who are a part of the fight.” Brown looks forward to hosting
events and celebrating survival. “We have to move forward,” he asserts. “The focus
should be on finding a cure. We want Cleavage Creek to do all it can to help this
process.”

Budge Brown speaks with great passion about the Cleavage Creek Wine Clubs. There is
a special category of the club for those who have conquered breast cancer. Brown
believes that not only should those with breast cancer survive, but they should
thrive as well.

Brown’s goal is simple and his dedication is genuine. “I want to sell great wine,
give a portion of our gross to the best sources for a cure, raise awareness, and
celebrate survival. Our motto is ‘Live to Love Life’.”

About Cleavage Creek
Cleavage Creek vineyards are located in Pope Valley, Napa, Calif. Cleavage Creek
is dedicated to producing world class wines and funding breast cancer research. For
more information, please visit www.CleavageCreek.com or phone 1.888.295.1280.


Web Site: http://www.CleavageCreek.com

Contact Details: The Laura Kirkham Agency
760.341.1410
Laura@LauraKirkham.com