Released on: October 21, 2008, 10:35 pm

Press Release Author: Emma

Industry: Entertainment

Press Release Summary: Travel 2.0 network gets under the skin of which airline is
best for the route you fly

Press Release Body: 22 October 2008: Have you ever wanted to know who has the
flattest beds in business, longed for an in-flight massage or wondered whether a
first class goody bag is worth the premiere price tag? Today you can put your mind
at rest. Iloho, the online tool for travelers, launches its new flights function
(www.iloho.com/flight-search), an innovative and unique online database of the
world's airlines, the routes they fly, the services they offer and how they rank
with travelers in the know.

Iloho's flights function offers 360 degree airline and flight information that is
easily accessible and quickly navigable. Core route data is augmented by a wealth of
service information and user-generated reviews for over seventy of the world's
leading airlines. This data is brought to life by a catalogue of images showing
airlines' on-board and airport amenities, making iloho's information source as
dynamic, original and interactive as possible.

To give the best impression of what it is really like to travel with a certain
airline on a specific route, both airlines as a whole and their individual routes
are scored. Calculated from user-generated reviews, these scores cover customer
service, comfort, in-flight entertainment, food and drink, cabin atmosphere and
value for money.* Each of the seventy airlines and every flight has its own detailed
information page so it is simple to assess in-depth, route specific information.
Expanded user-generated reviews are shown on these flight information pages to give
a balanced insight into airlines' offerings.

Users can search for flights by route, stops and cabin class. Available flights can
then be compared against each other, side-by-side, in an array of categories from
check-in options to frequent flyer services; results are broken down by class of
travel - one airline's business cabin will not be pitched against another's economy.
The way results are displayed can be tailored according to the priorities of
individual passengers by collapsing fields that are not of interest.

In addition to route and service data, iloho's flights search function also provides
information on route schedules, flight times and aircraft models. Once users have
made an informed travel choice, booking is available via direct links to airlines'
websites. The aim is to help users secure the best possible ticket price and to
allow airlines and passengers to get to know each other before airport check-in.

Richard Archer-Perkins, Chairman and Founder iloho.com, says: "We are extremely excited about
iloho's new flights function. By combining core route and airline data with
user-generated reviews, iloho helps flyers understand exactly what airlines are
offering and precisely why one airline is better than another on the route they want
to fly. We hope the innovative way we offer detailed flight and airline data will
really appeal to our users. We are consistently developing our content so we can
provide the best and most interactive airline information on the web."

For more information and to request images please contact Emma Torry, Head of
Communications at http://www.iloho.com.

Notes to Editors:
* Airlines and their routes can only be scored if user-generated reviews are
available. In the absence of user-generated reviews routes and airlines will remain
unrated.


Web Site: http://www.iloho.com

Contact Details: Media Contact:
Emma,
Head of Communications, Iloho
Suite 602, Tak Woo House,
17 - 19 D'Aguilar St,
Central
State: Hong Kong
Zip/Postal: 00000
Hong Kong
http://www.iloho.com/
E-mail: emma.t@iloho.com
Tel: +852 8197 4014
Skype: emma.iloho