Released on: October 15, 2008, 4:47 pm

Press Release Author: MIA International

Industry: Internet & Online

Press Release Summary: Allows organisations to take the design, creative and copy
from traditional and online marketing and simply make it mobile

Press Release Body:
MIA launches QuickSites - A Cost Effective Solution For
In-House Development of Sophisticated Mobile Sites

Allows organisations to take the design, creative and copy from traditional and
online marketing and simply make it mobile

Sydney - 15th October 2008 - MIA today launches QuickSites, a powerful yet easy to
use mobile internet publishing toolkit that offers organisations and agencies a cost
effective solution to build sophisticated mobile internet solutions in-house.
QuickSites enable anyone to quickly design and develop mobile sites using simple
tools to deliver sophisticated functionality from existing design, creative and copy
from traditional and online marketing.

Richard Mergler, CEO MIA commented, "Today we all rely upon our mobile phone for far
more than a simple phone call. We use SMS messaging, MMS picture delivery and we
download ringtones, wallpapers and screensavers, as well as browsing our favourite
sites on the go and sending and receiving emails. The launch of more web-based
handsets such as the Apple iPhone and increasing 3G adoption has seen mobile content
consumption snowball. This trend to increased mobility has seen many organisations
and agencies recognise the need to adapt their online offerings to cater to the
increasing mobile market and engage with audiences on the go, but are unsure of how
to go about it or find the cost prohibitive.

"The issue has long been the effective publishing of materials to the mobile
platform to deliver an engaging and rewarding experience to the consumer. At MIA we
have over 5 years experience in this sector and recognised the need to cater to
organisations and agencies that require a cost effective solution to manage their
mobile internet assets in-house."

QuickSites features five key functions for the design, build and deployment of a
mobile site;
1. Element Creator - allows the flexible creation of unique elements - the building
blocks of your mobile site, designed to work by containing the complex code in
manageable blocks
2. Site Builder - A simple What You See Is What You Get (WASIWYG) interface to build
your mobile site using element drag and drop functionality
3. Site Simulator - allows you to view your site rendered as if on screen on over
5000 mobile handsets, demonstrating the differing appearance on different devices
4. Content Manager - allows the management of mobile assets so that you can offer
videos, ringtones, wallpapers and games for upload from your mobile site
5. Reporting Manager - allows you to measure and analyse the mobile site traffic and
monitor interactions - this can be run as a scheduled report or on an ad-hoc basis
The result of these simple yet powerful tools is a unique and functional site that
will be the envy of many development houses created in-house at a fraction of the
cost in less than an hour.

QuickSites is built upon proven technology using MIA's Media Village Platform that
has seen the successful design and deployment of over 1100 services, many for large
mobile carriers across the globe - delivering in excess of 2.5 million mobile assets
per month.

Mergler concludes, "QuickSites is a powerful product that will revolutionise the
creation of mobile assets for organisations wishing to manage their mobile
properties in house, creative agencies wanting to leverage their existing work for
the mobile internet or mobile advertising agencies wanting to streamline their
mobile ad production. The mobile era is truly upon us and QuickSites will allow many
more organisations to leverage this exciting new medium."

For further information visit www.quicksites.mobi

Ends.

About MIA
MIA sets the global standard for mobile platform technology and innovation. It is a
provider of proven technology that enables the successful delivery of mobile assets
to all devices, across any network in any format. MIA technology delivers a superior
customer experience and increased revenue to mobile site operators.
MIA has been delivering mobile internet solutions for over 5 years, with over 800
live sites operating across the globe. MIA works with all leading carriers in
Australia and enjoys longstanding customer partnerships.
www.miainternational.com

For Further Information:
Will McIntyre
Einsteinz Communications for MIA
T: 02 8905 0995
M: 0405 298 990
E: will@einsteinz.com.au




Web Site: http://

Contact Details: Will McIntyre
Einsteinz Communications for MIA
T: 02 8905 0995
M: 0405 298 990
E: will@einsteinz.com.au