Released on: October 31, 2008, 10:19 am

Press Release Author: Pastry

Industry: Retail

Press Release Summary: The unstoppable Vanessa and Angela Simmons of MTV's "Run's
House" are quickly building the next household name with their popular Pastry Shoes
brand. Like their Uncle Russell Simmons with his Phat Fashion brands and their
father Joseph "Rev. Run" Simmons with his Run Athletics brand, Vanessa and Angela
are branching out to introduce clothes and handbag collections for Spring 2008 under
the Pastry brand.

Press Release Body: (New York, NY)..........Following their family's successful
example, the unstoppable Vanessa and Angela Simmons of MTV's "Run's House" are
quickly building the next household name with their popular Pastry Shoes brand. Like
their Uncle Russell Simmons with his Phat Fashion brands and their father Joseph
"Rev. Run" Simmons with his Run Athletics brand, Vanessa and Angela are branching
out to introduce clothes and handbag collections for Spring 2008 under the Pastry
brand. The girls launched Pastry with shoes in March 2007 with the "Cake" collection
and followed up with the "Fab Cookie" collection in August. The "Fab Cookie" launch
proved to be a huge success and the shoes are now being offered in a 'hi-top'
version. Pastry continues to win fashionable young ladies over with their fun,
colorfully designed shoes. Recognizing that fashion doesn't stop at the feet, the
enterprising sisters began to cook-up tasty recipes for clothes and handbags--with
the same idea in mind "for girls, by girls". The new, anticipated Pastry collections
are designed by the tastemakers themselves!

The Simmons sisters are working with the Innovative Fashion Group (IFG) and The
Betesh Group to expand the Pastry brand. The Innovative Fashion Group, a division of
Adjmi Apparel Group, has partnered with Vanessa and Angela to bake up a delicious
Pastry clothing collection. Pastry's newest delights are fresh out of the oven,
featuring embroideries, sugar glitters and foils, delicious denim, delectable
dresses, tracksuits and plenty of tops to layer as icing. The clothes collection
includes a variety of spring fabrics such as stretch satin, stretch charmeuse,
French terry, metallic mesh and fabrics treated with multi-dimensional effects.
These delightful fashions will be offered in sizes Small through X-Large and sizes
24-32 for the bottoms.

The Betesh Group, one of the largest companies in the handbag industry, has
partnered with Vanessa and Angela Simmons to whip up some tasty design recipes for
fashion-forward Pastry handbags. Sweetly priced, some of the colorful, fun handbags
to be offered are: Pastry Cake Messenger, Pastry Layer Cake Hobo, Pastry Shell Zip
Top, Pastry Sprinkles Bowler, Pastry Signature Duffle and Pastry Kisses Bowler. As
Pastry expands, the focus will continue to be fun, flirty fashion, with lots of
color and prints. All of the merchandise will be styled with an edgy flair,
reflecting the myriad, youthful qualities of Vanessa and Angela. If you would like
more information regarding Pastry shoes, handbags or clothing, head over to
http://www.pastrykicks.com

Web Site: http://www.pastrykicks.com

Contact Details: Vida Group
29 West 56th Street New York, NY 10019
Phone: 212 246 1900
Fax: 212 581 9609