Released on: October 15, 2008, 11:19 pm

Press Release Author: Joey Wong

Industry: Real Estate

Press Release Summary: PropertyGuru launches Mobile Property and Photo Listing
service - "Mobile AgentNet" which can be adopted easily since most agents use
Internet-capable mobile phones or PDA's (Personal Digital Assistants).

Press Release Body: PropertyGuru, Singapore's leading real estate portal used by
over 200,000 house hunters every month, is the first to offer a Mobile Property
Photo and Listing service in Asia. This new service, "Mobile AgentNet", enables real
estate agents to create property listings, upload photos and promote properties
instantly on www.PropertyGuru.com.sg using an Internet-capable mobile phone - when
they are out of office or conducting house viewings with buyers.

Context:
Most real estate agents work long hours and are constantly "on-the-go" conducting
property viewings, meeting clients, travelling or making/receiving calls. As such,
mobile phone is a critical tool for agents, who in many cases carry two handsets - a
contributor to Singapore's 123% mobile penetration rate (source: Infocomm
Development Authority, IDA). PropertyGuru has launched an innovative new service -
"Mobile AgentNet", which enables real estate agents to create property listings and
upload photos at the click of a few buttons on their mobile phone. Afterwhich,
agents' listings and property photos are then published online instantaneously at
www.PropertyGuru.com.sg.

Benefits:
"Mobile AgentNet" is simple to use because it is designed to run via a standard
mobile Internet browser without having to download any special software or
application. It saves time and makes life easier for real estate agents. They can
now take their "PropertyGuru on the go", post listings and photos remotely and
instantly - without a PC or the hassle of transferring photos from digital camera to
PC and then to the Internet. By posting their listings 'real time', agents also
stand to gain from more enquiries on their properties.


For house-hunters, this new service will mean more up-to-date properties and more
images on the www.PropertyGuru.com.sg site - 39% of Internet house-hunters
specifically search for properties that have photos (source: PropertyGuru.com.sg).
Advertisers also benefit from the new service, with the ability to promote their
products, services or brands via banners on PropertyGuru's mobile agent listing
service.

"We understand that property agents are busy and always on the go, so we wanted to
enable them to use their PropertyGuru service wherever they are. It is absolutely
hassle-free, property listings and photos can be uploaded anytime and anywhere with
an Internet-capable mobile phone. Most importantly, this is a free service extended
to all Agent members of PropertyGuru," Jani Ratiainen and Steve Melhuish,
co-founders of PropertyGuru.com.sg.

PropertyGuru.com.sg works with prominent Singapore and overseas real estate
developers, agents, agencies to publish over 20,000 properties online at the click
of a button for house-hunters. It also offers property alerts, monthly newsletters,
free mortgage advice, real estate market trends and news, new property launches by
property developers, condo directories and online consumer property questions and
answers service.

About PropertyGuru
www.propertyguru.com.sg is Singapore's leading consumer property portal and was
created and managed by AllProperty Media Pte Ltd, a local firm established in 2006.
The website is used by 200,000 property-searchers every month and its traffic has
grown by over 400% this year alone.

PropertyGuru focuses exclusively on real estate, which means it can offer products,
services and website usability designed specifically for the property industry and
consumers searching for property. It provides house-hunters with property alerts,
monthly newsletters, free mortgage advice, real estate market trends and news, new
property launches by property developers, condo directories and online consumer
property questions and answers service. PropertyGuru works closely with Singapore
and overseas real estate developers, agents, agencies as well as financial services
and home related advertisers to promote their brand and products to a highly
targeted and affluent group of property-searchers.

PropertyGuru has been regularly featured online and in print media, including
Financial Times, Today and Marketing Magazine this year. The website was also a CNBC
International Property Awards 2008 winner in July for 'Best Property Portal in
Singapore'.

For more information, please visit www.PropertyGuru.com.sg



Web Site: http://www.propertyguru.com.sg

Contact Details: For more details, please contact:

# Steve Melhuish on (+65) 97 356 956 or steve@allproperty.com.sg
# joey@allproperty.com.sg'

Or visit www.propertyguru.com.sg

40B Sago Street
Singapore 059029
+65 62 385 971