Released on: October 16, 2008, 10:09 am

Press Release Author: Yael Beeri / RealScoop

Industry: Internet & Online

Press Release Summary: Politicians are trained to play a smoke-and-mirrors act with
words and body language, and even when they appear to be believable, they are often
fudging the facts. RealScoop.com is the only website that uses the world's leading
voice analysis technology to measure the believability of the spoken word.
Considering the importance of this election, RealScoop wants to offer voters a
unique way to review the statements made by the Presidential and Vice-Presidential
candidates.



Press Release Body: Chicago, IL - October 16 2008 - RealScoop.com helps voters
decide which candidate is more believable, using the world's leading voice analysis
technology. RealScoop selected the most compelling moments from the pre-election
debates, analyzed them with their proprietary Believability Meter, and displays
side-by-side videos of the candidates. Users are given a unique opportunity to gain
valuable input on the believability of their statements.

RealScoop's Believability Meter, which performs more than 1,000 calculations per
second on over 100 vocal elements of the human voice, rates the believability of
statements made by Obama, McCain, Biden and Palin during the four debates. Here are
the most notable findings:

# McCain was NOT BELIEVABLE regarding how hurt he was by John Lewis' statements or
that ACORN threatens to "destroy the fabric of democracy" on 10/15
# Obama was NOT BELIEVABLE when he said his campaign was not involved with ACORN on
10/15
# McCain was NOT BELIEVABLE when he asserted that Obama and his cronies encouraged
Fannie Mae and Freddie Mac to make bad loans on 10/7
# Palin was NOT BELIEVABLE when she stated that Obama doesn't favor funding the
troops on 10/2
# Biden was NOT BELIEVABLE when he discussed shifting responsibility to the Iraqis
and pullout timeline on 10/2
# Obama was NOT BELIEVABLE when he discussed negotiating with Iran and Henry
Kissinger's backing on 9/26

"RealScoop gives users the chance to be confident that they are casting their vote
for the candidate who is the most forthright, believable, and confident in his or
her statements." said Sean Blair, Co-Founder of RealScoop and adds, "By
cross-referencing key highlights of the debates with RealScoop's Believability
Meter, voters get the opportunity to see if the candidates say what they mean and
mean what they say".


RealScoop is a highly-entertaining social community for people who love celebrities,
athletes, and politicians - but hate SPIN. RealScoop has adapted a unique voice
analysis technology to the Web 2.0 environment and is rating the believability of
what people say. Using the Believability Meter(tm), which indicates the amount of spin
associated with a statement, RealScoop lets you decide if people say what they mean
and mean what the say.




Web Site: http://www.realscoop.com

Contact Details: For more information or to schedule an interview with RealScoop
co-founder Mr. Sean Blair please contact Yael Beeri, Director of Marketing at
ybeeri@realscoop.com or Scott Zuckerman, CMO on (312) 730-7789

203 North LaSalle Street
Suite 2100
Chicago, IL 60601
(866) 345-6187 phone
(312) 284-0200 fax