Base London Unveils Autumn 2009 Range
Released
on: September 8, 2009, 8:29 am
Author: Base London
Industry: Apparel
& Fashion
Men's
footwear brand, Base London showcases the 'Best of British Footwear'
for autumn 2009 with a shoe collection inspired by a work, rest
and play culture. Base London's autumn range goes about tackling
the everyday obstacles that face the modern day man.
A
fashion formal collection, comprising of clean cut, smooth silhouette
lace up and slip on men's
shoes, such as Encore and Reason, combine rich leathers and
intricate stitch detailing with a sharp fashion focused approach
that's set to impress, whether in the office or at the bar.
The
semi-formal range of men’s shoes featuring Pressure, showcases
casual
shoes in a dressed down style. While being discreetly lifted
by formal uppers and a casual collection reveals a sporty approach,
shown by Dart and Stealth, and a fresh look to styles strongly
considered Base London signature pieces. The autumn collection
introduces new prints and trims as well as an earthy colour palette
of autumnal tones.
Autumn
also sees a strong presence of formal and casual men's
boots, with rich treated leathers and strong detail trims.
Smart and tailored trending, with subtle detail stamped leathers
displayed by Force and Review, form the crux of the formal styles,
whilst the more casual styles have a rugged and urban led fashion
feel, displaying clear military influences and heavy detailing,
shown in Keystone and Metal.
- ENDS -
About
Base London
Base London was founded in 1995 after a niche was spotted in the
market - branded fashion formal
shoes for the high street. Previously consumers had the choice
of own label or exclusive designer names with nothing in between.
The
Base London Brand was launched at around the same time as the
lads' mags hit the shelves for the first time. These provided
the perfect platform to talk directly to the target audience.
Keeping
in line with consumer needs, the footwear range was expanded to
include more casual styles. Base London rapidly earned an excellent
reputation for high quality, affordable men's designer shoes and
remains market leader in this arena.
Base
London has received public commendation in the form of numerous
finalist nominations in the Footwear Brand of the Year category
of the FHM/Drapers Footwear Brand Awards. The company has actually
gone on to win the award three times - more than any other fashion
brand has achieved.
Base
London media contact:
Pete Winkworth
Base London Ltd
4/6 Buckingham Court
Rectory Lane
Loughton
Essex
IG10 2QZ
0208 532 5421
www.baselondon.com
2025
