Europcar Car Hire Goes Mobile
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Released
on: October 5, 2009, 7:52 am
Author: Europcar
Industry: Automotive
Europcar,
the European leader in light utility vehicle and passenger car
hire, has announced the launch of a new service which makes reserving
vehicles easy via mobile phone.
With
over 8 million adults in the UK accessing the internet via their
mobile phone, a growth of 42% on 2008*, Europcar, Europe’s
leading vehicle hire company, has launched car hire booking on
the go with a new mobile car
hire service reservation service for online booking from any
web enabled mobile phone.
An
integrated search engine makes it easy to find the desired car
hire location, and there is a special application for iPhone
users which automatically selects the nearest station. Customers
can also book additional equipment, such as satellite navigation
systems and child seats, through this system. To ensure a reliable
and practical service, confirmation of each reservation made by
cellphone is sent immediately and free-of-charge by text message
and e-mail.
Once booked, the confirmation
is sent immediately by free text and email.
Available
in seven languages (English, Dutch, French, German, Italian, Portuguese
and Spanish) and for all Europcar vehicle
hire locations around the world, the innovative service is
compatible with all mobile phones that have Internet access (including
Blackberries, iPhones and other smart phones).
As
part of the launch, a car
hire deal of a 10% discount is being offered to Europcar customers
until the end of November 09. This offer applies to reservations
of all passenger cars, as well as to vehicles in the "Prestige"
range. Contractual conditions for business customers will be applied
automatically when they enter their contract number.
"We
want to stay at the cutting edge of innovation and forge close
relationships with our customers," said Guirec Grand-Clément,
Global Sales and Marketing Director of Europcar International.
"This new service illustrates our commitment and provides
greater flexibility for the most mobile among these customers.
As a result, every owner of a mobile phone with Internet access
can now reserve a Europcar vehicle at any time at any location
in our network around the world."
Providing
a swift and easy way to book vehicles, this latest development
is a further example of Europcar’s commitment to make car
hire simple, accessible and stress-free.
*Source: Ofcom
About
Europcar:
Europcar is the European leader in passenger car and light utility
vehicle rentals. The company serves business and leisure customers
throughout Europe, Africa, the Middle East, Latin America and
Asia-Pacific. Excluding franchise operations, in 2008 Europcar
signed more than 10 million rental contracts, with 8,000 employees
and a fleet exceeding 225,000 vehicles. In September 2008, Europcar
and U.S. market leader Enterprise Rent-A-Car joined forces in
a strategic commercial alliance to form the world’s largest
car rental network, with more than 1.2 million vehicles and 13,000
locations around the world. Europcar is owned by the French investment
company Eurazeo.
In
addition to being the European market leader, Europcar is leading
in its environmental approach to car rental. It opened its first
"environmental agency" in Paris in 1999, and in 2008
it was the first company in Europe to have its "Environmental
Charter" – which formalizes its commitments in favor
of sustainable development -- certified by Bureau Veritas. In
2008, Europcar was also the first company ever to win the World
Travel Award for "the World's Leading Green Transport Solution
Company."
PR
Contact:
Lorie Lichtlen
Burson-Marsteller
6 rue Escudier
Boulogne-Billancourt Cedex
Paris
92772
+33 (0)1 41 86 76 76
www.europcar.co.uk