State Of The Art Approaches to Digital Asset Management Implemented
By DPCI
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Released
on: October 30, 2009, 4:43 am
Author: Database.com
Industry: Software
Every
modern business has an online presence and that Internet connection
requires having a website. If the site is not search engine optimized
it will not receive traffic. First impressions do count in cyberspace
– if the website is not interesting enough to catch and
hold a visitor’s attention the result will be a loss of
sales. One way to brand a company and to add interest to a site
is through such things as logos, videos, audios, still and stock
photos and images, and other forms of content. But in a short
period of time this arsenal of content adds up and if it is not
properly organized in an effective digital asset management system
time can be wasted in searching for, accessing, and updating content.
New
York, NY, October, 2009 – DPCI works to assist companies
with increased speed and functionality in updating online content.
An online presence is an absolute requirement of every modern
day industry, corporation, business, and organization. But simply
having a website does not guarantee visitors to the site. In fact,
there are several things that must be in place before visitors
can even find a website easily. Perhaps the most important concern
is that of search engine optimization. This is a method of utilizing
appropriate keywords and phrases in the correct way to get noticed
by the search engines. A good ranking with search engines helps
to insure that people in need of a particular service or product
will find the right site.
Another
important part of having a positive online presence is having
interesting content that keeps visitors coming back. This is sometimes
done through the use of photos, videos, audios, logos and other
branding materials. As a company grows and develops new products
and services the more of this digital content there is to manage.
Obviously the digital
asset management is a vital component of any content management
system.
Depending
on IT personnel to handle this responsibility is how some companies
tackle the job. However, this is not the most efficient use of
this personnel’s time. While it takes them away from other
tasks that they are better suited for the content management system
they may decide to incorporate is likely to be less effective
than other options available. Any digital asset management system
implemented will place more responsibility on marketing professionals
and content experts and less on It personnel.
Before
deciding on the appropriate digital asset management, DPCI performs
a thorough evaluation of a company’s existing infrastructure.
This is done to determine if building upon or extending the existing
environment is a viable option. With over 10 years of business
and a team of experts, DPCI is able to implement a modern approach
to creating, managing, interpreting and delivering content. Their
state of the art approaches to organizing staff, improving processes
and implementing sensible technology to support content management
system needs can make the difference between a company’s
optimal success and mediocre stability.
The
team at DPCI has a collective knowledge with wide experience in
implementation of CMS platforms. A full service shop experience
is offered; DPCI truly knows how web content management system
should work in various business environments. Some of the services
include business analysis, project management, product integration,
extended programming, training and support.
Contact Details: DPCI was incorporated 10 years ago. In ten years
time Database Publishing Consultants, Inc.’s expert consultants
have expanded their already extensive knowledge about what makes
the perfect content
management solutions. Whether working with a museum or a large
corporation, DPCI can easily implement a digital
asset management that allows even non-technical personnel
to become producers.
Contact Information:
Daniel Manson
1560 Broadway, Suite 810
New York, NY 10036-1518
Phone #: (800) 818-2905
http://www.databasepublish.com