Compton & Woodhouse Add Television Home Shopping
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Released
on: April 08, 2010, 9:56 pm
Author:
Simon Windsor
Industry:
Retail
One of the UK’s leading home shopping outlets for jewellery
and collectables, Compton & Woodhouse, have ventured into the world of
television home shopping, adding to their impressive portfolio of media
channels.
Media specialists Mike Colling & Company (MC&C) are brokering the deal, with the
programme ‘Compton & Woodhouse Collectables’ already airing regularly on the Ideal
Home network.
The established brand, who boast an impressive and exclusive array of Jewellery,
figurines, gift and collectables briefed MC&C to find additional reach amongst its
core audience. The UK TV shopping market is currently riding a wave of expansion and
an ongoing growth of digital sales, so a television programme seems the logical,
natural step according to Mark Dugdale, Chief Executive of Haroldrex Ventures, the
company that owns the Compton & Woodhouse brand:
"Compton & Woodhouse have already cemented their position through other media
channels, and we believe this gives the customers a new way of experiencing the
fabulous range of products before purchasing them."
Compton & Woodhouse commission a talented array of designers, artists, sculptors,
jewellers and skilled crafts people who are at the very top of their profession, and
true to their style have partnered MC&C, the reputable media specialists.
The first airing of ‘Compton & Woodhouse Collectables’ aired on the 28th February at
5pm, and showcased gift ideas for Mothers day.
Ideal Shopping Direct Plc, the parent company of the Ideal Home Network, is an
industry leader, employing over 500 people and broadcasting up to 22.6million UK
households. The four channels the network operates is also backed up by a separate
transactional website which also hosts a stream of the programme, fulfilling
customers’ experience like never before;
"We believe this is a significant stage of the evolution for the Compton &
Woodhouse brand, and enables us to reach a growing number of customers who enjoy the
experience of home television shopping. These customers enjoy seeing products come
to life on screen, and benefit from in-depth descriptions and commentating on our
items."
Prior to venturing into the world of television, Compton & Woodhouse spent over £10
million a year on key media channels such as online, national press, woman’s
magazines, TV titles and home shopping catalogues. The 25-year rise of the brand
from a traditional print-driven company to multi-channel operator has collected
awards for service along the way. This dedication to improvement is also reflected
in the recent launch of their new website, which offers a much quicker and
simplified shopping experience.
Compton & Woodhouse offer the very finest selection of beautifully hand crafted coalport figurines,
prestige collectables and stunning pieces of jewellery available, available through
mail order or online at www.comptonandwoodhouse.co.uk.
Contact Details: Simon Windsor,Compton & Woodhouse, 22 Redan Place, London W2 4SA
0871 855 4040
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