Sales & Marketing Technologies Conversion Sites Provide The Link That Enable Online Visitors To Make Purchases
Released
on: April 28, 2010, 6:43 am
Author:
Rod Caborn, Sales & Marketing Technologies
Industry:
Marketing
ALTAMONTE SPRINGS, Fla. – (April 28, 2010) –Websites are a “must” marketing tool for businesses large and small to communicate
what they do and what makes them different. Just as important as an
online presence, however, is the ability for online visitors to
purchase directly from a website.
Turning one’s website into a fully operational sales center, however, is usually
beyond the technical capability of most small or medium sized businesses, many which
can’t afford full-time Internet staff.
The easiest and most affordable means for a small or medium business to turn its
website into a fully operational commercial platform is to take advantage of an
existing software program, such as the SMT Conversion Site, a comprehensive website
management package offered by Sales & Marketing Technologies (SMT), a leading
full-service web development and Internet marketing company.
SMT’s Conversion Site package provides an online sales transactional component that
enables visitors to a website to make purchases online.
“Websites, particularly those that support a retail-styled operation, have to act
as more than an information center,” said Dave Larson, SMT’s president & CEO.“They should primarily serve as an online sales center. One’s website should build
on a visitor’s interest in a product or service. Our Conversion Site system aims
at converting online visitors into clients, not just observers.”
Conversion Sites allow smaller companies to economically and effectively compete
without the add-on costs required for additional sales personnel, noted Larson.“Generally, the cost of a Conversion Site is surprisingly affordable, he said.”
The advantages of a Conversion Site for small and medium size business websites are
considerable:
• The online transactional feature allows online visitors to make purchases directly
from a website, a feature that many sites simply do not offer.
• The online purchasing element expands, at minimal cost, a businesses marketing
reach beyond a local and regional radius to global reach
• The website becomes a round-the-clock sales and information tool, without any
added expense to staff a “sales desk.”
“People have become accustomed to making online purchases,” Larson noted. “Online
purchasing is no longer a novelty. For businesses to successfully compete online,
they have to provide customers the means to purchase their product or service,
which is precisely what the SMT Conversion Site does.“
The SMT Conversion Site package builds into existing or new websites features that
online buyers have grown familiar including online forms, account registration for
repeat shoppers, featured items, and the use of a credit card to purchase via the
Internet.
For the business owner, SMT handles the construction and design of the website
package and tailors the program to be easily edited by the business owner. “Our
clients easily change prices or offer special deals at the click of a button,”
explained SMT’s Larson. “Further, we offer training that makes it easy to make
changes on one’s website.”
The Conversion Site package also offers a powerful array of informational marketing
tools, including:
• Phone call tracing and recording
• Lead management tools
• Blog with RSS feed
• Web and E-mail hosting
• Conversion Site software training
• Phone and Online support
Sales & Marketing Technologies (SMT) is a leading full-service Web development and
Internet marketing company. SMT creates, develops and markets custom Websites for
businesses in the U.S., U.K., Caribbean, and South America. Additionally, SMT
offers Internet marketing and lead generation programs, consulting web hosting
services, strategic planning and social media integration. More information:
800-434-0339. www.smtusa.com or SMTConversionSite.com
# # #
More information:
Dave Larson, 800-434-0339 x 204, dlarson@smtusa.com
Bernie Piekarski, 800-434-0339 x 226, bpiekarski@smtusa.com
Contact Details: Sales & Marketing Technologies
Dave Larson or Bernie Piekarski
220 E. Central Parkway, Suite 1010
Altamonte Springs , Florida 32701
P: 407-682-2222 F: 407-682-2249
www.smtusa.com
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