Displaysense Warns World Cup Copyright Laws Could Stick The Boot Into Small Businesses
Released on: June 23, 2010, 5:47 am
Author: Displaysense
Industry: Retail
Displaysense warns businesses of all sizes could be breaking
the law as World Cup fever hits the UK and the vuvuzelas and England
shirts fly off the shelf and businesses look to get their boot in the
door and take advantage of the football mania.
From pubs to estate agents, many companies are looking to ride off the back of the
World Cup with catchy strap lines, however few realise that they could in fact
infringe FIFA’s copyright laws. Phrases such as South Africa 2010, FIFA World Cup
and even using the words World Cup in the context of football could break strict
copyright laws resulting in harsh fines and even legal action.
During research into how customers are using displays during the World Cup period,
Displaysense, a supplier of leaflet holders and spur shelving units in the UK discovered that 90% of customers contacted planned some form of
promotion throughout June and July.
However it was also discovered that approximately 20% of those contacted are
actually in breach of the FIFA copyright laws and Displaysense are looking to
contact these companies to warn them about the potential impacts of their actions
and give them some guidance on what they can do.
Steve Whittle the marketing director at Displaysense said, "Hardly any of the
companies we contacted know anything about the copyright laws surrounding the World
Cup and it’s the smaller businesses that seem to be most at risk. Even a poster
holder in a pub highlighting that World Cup football can be watched on the premises
is a violation of the laws. Just imagine how many of those signs you walk past every
day that have similar messages on them."
Steve commented, "I can imagine more than a few business owners are annoyed that
laws created by an organisation outside of the UK are influencing the laws that they
have to abide by in their local communities. This is why we are doing our best to
support our customers & help them tackle this problem, in what should be an
enjoyable time".
With coat hangers and clothes rails for football
kits selling fast at Displaysense, the World Cup has certainly been successful for
some companies. But for some businesses they maybe risking getting red carded and
being sent off early from a legal perspective in their bid to attract customers.
About Displaysense
Displaysense was established in September of 1978 as a manufacturer of quality point
of sale displays. Displaysense has a wealth of experience in design and
manufacturing and has been able to develop an ever growing standard range of more
than 5,000 displays for retail, exhibitions, office and home. The range is now
hugely diverse including literature displays, display cabinets, mannequins, office
displays, exhibition stands, catering supplies and even items for the home.
Displaysense works with a large range of clients including, retailers (multiple and
independent), blue chip corporate clients, cafés, bars, restaurants and night clubs,
shop and office fitters, marketing and promotions companies, designers and
architects, product distributors, exhibition contractors and exhibitors, printers,
councils and NHS trusts, charities, schools and universities and even home
consumers.
For further information please contact:
Steve Whittle
Marketing Manager
Displaysense
Rye Street
Bishop's Stortford
Hertfordshire
CM23 2HG
UK
0845 2008139
www.displaysense.co.uk
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