Barclaycard Rollercoaster Extreme Shoots To Top Spot

Released on: July 16, 2010, 6:56 am
Author: Barclaycard
Industry: Financial

Barclaycard Rollercoaster Extreme has shot to the top spot in app charts in 40 countries since it launched. In just over two weeks this worldwide phenomenon has sparked over 4.3million downloads, as fans across the world clamour for position at the head of Barclaycard's global leader board, and a chance to win a once in a lifetime trip to Las Vegas.

The competitive lure of Rollercoaster Extreme has made the game into a truly worldwide phenomenon with no fewer than twelve countries now represented in the current top twenty leaderboard, from Sweden to Thailand and Tajikistan. Argentina currently leads the pack, closely followed by Japan, Germany and the USA, and new gamers continue to sign up to challenge their position at the top of the rankings.

And it is well worth the challenge. Each month from now until December, Barclaycard will reward the gamer at the top of the leaderboard with an Apple iPad, and in January 2011, the top four players will be invited to Las Vegas for a global play-off. All four will stay at the New York, New York hotel in Las Vegas where they can ride a real rollercoaster among the New York landmarks around the outside of the building before battling it out for the ultimate prize of £50,000.

Hannah Deans, Senior Digital and New Media Manager, Barclaycard said: "We are thrilled to see the public embrace Rollercoaster Extreme with such enthusiasm. The number of downloads to date is fantastic, and we hope the global challenge will encourage people to enjoy the game to the full over the next six months."

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Notes to editors:
Rollercoaster Extreme brings the concept of the Rollercoaster advertising campaign to the iPhone. The game builds on the success of Waterslide Extreme, which hit the number one download spot in 57 countries and has enjoyed over 12 million downloads to date. Players ride the rollercoaster through four New York environments, avoiding the obstacles and racing against the clock.

About Barclaycard:
Barclaycard, part of Barclays Global Retail Banking division, is a leading global payment business which helps consumers, retailers and businesses to make and accept payments flexibly, and to access short-term credit when needed.

The company is one of the pioneers of new forms of payments and is at the forefront of developing viable contactless and mobile payment schemes for today and cutting edge forms of payment for the future. It also issues credit cards and charge cards to corporate customers and the UK Government. Barclaycard partners with a wide range of organisations across the globe to offer their customers or members payment options and credit, including Barclycard Freedom, which allows customers to use their rewards card to receive money back from purchases and Barclaycard Platinum card which offers a 0 balance transfer to customers.

In addition to the UK, Barclaycard operates in the United States, Europe and Africa.

Key facts published in February 2010;

- number of UK customers: 10.4m
- number of International customers: 10.8m
- number of retailer/merchant relationships: 87,000

PR Contact:
Andrew Bond
Barclaycard
Corporate Affairs
1234 Pavilion Drive
Northampton
NN4 7SG
United Kingdom
+44 (0)1604 25 1229
www.barclaycard.co.uk

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