Lloydspharmacy Reveals Five Star Holidaymakers Think They Are Too Posh To Die
Released on: July 08, 2010, 8:09 am
Author:
Lloydspharmacy
Industry:
Healthcare
According to new research* by Lloydspharmacy's Online Travel
Clinic, five star holidaymakers are needlessly risking their lives when
visiting malaria hotspots in Africa, Asia and South America.
It is estimated that over 13.5 million** British travellers have stayed in four and
five star resorts in malarial countries with over a quarter not protecting
themselves against local diseases. In fact over three million Brits did not bother
to check to see if the country they were visiting had a malaria risk.
Worryingly 32% of all Brits believe they are less at risk of catching malaria if
they stay at a luxury resort. The Lloydspharmacy
research also found that only 30% of people who visit malarial countries take anti-malarial medication for the duration of their trip. A substantial proportion also discontinued
anti-malarial medication prematurely when they returned home. Recently Cheryl Cole
contracted malaria following a trip to Tanzania - although she was reported to have
taken anti-malarials during her trip, it is not known whether she continued taking
these upon her return.
According to the NHS website approximately 1,500 travellers return to the UK with
malaria every year. In 2008, there were 1,370 cases of malaria reported and six
deaths in the UK.
"Mosquitoes have no qualms about checking into luxury resorts", said Clare Kerr,
Lloydspharmacy's Head of Travel Health.
"The belief that staying in five star accommodation somehow provides immunity
against diseases like malaria is very dangerous.
"Most UK travellers who catch malaria either do not take any anti-malarial
treatments or do not get the right pills for the part of the world they're
visiting. It is important to get health advice before going to an area where there
is a risk of malaria or other diseases such as diphtheria, typhoid and hepatitis."
Lloydspharmacy's Online Travel Clinic aims to make it as convenient as possible for
travellers to obtain the malaria pills they need. After a consultation,
Lloydspharmacy's online doctors can
provide a private prescription and arrange delivery of the medicines by post.
The new research marks the launch of a partnership between Lloydspharmacy Online
Doctor and Oxfam*** which aims to raise money for the charity's work in the
Democratic Republic of Congo (DRC). Every purchase of anti-malarial treatments****
this summer triggers a donation of £1 which will help Oxfam tackle the scourge of
malaria in DRC where the disease is the believed to be the biggest cause of death.
Before obtaining anti-malarial medication Lloydspharmacy advises that holiday makers
visit the fitfortravel website to see whether malaria pills are recommended for
where they are travelling.
Ends
Editors notes
* Harris Interactive; 20th – 26th April 2010 among 2001 GB adults and Opinion Health
among 201 doctors
** Based on 16+ population using mid 2008 population figures from ONS
*** Oxfam is a registered charity in England and Wales (202918) and Scotland (SC039042)
**** Lloydspharmacy will donate £1 to Oxfam for every pack of anti-malarial
treatment sold via the Online Doctor between 03/05/10 and 31/12/10
About Lloydspharmacy
Lloydspharmacy has around 1700 pharmacies across the UK. These are based
predominantly in community and health centre locations. The company employs over
17,000 staff and dispenses over 145 million prescription items annually.
Lloydspharmacy which is a community pharmacy has primary care at the heart of its
business. This is why it has launched a range of products aimed at improving
community health such as affordable blood pressure monitors and allergy relievers,
as well as a suite of convenient professional health check services including free
blood pressure and diabetes testing, and cholesterol and heart checks in the comfort
of a private consultation room.
Lloydspharmacy is the trading name of Lloydspharmacy Ltd, a wholly owned subsidiary
of Celesio AG based in Stuttgart. Celesio is one of the leading trading companies
and service providers within the pharmaceutical market worldwide.
For more information please contact:
Holly Clark
Citigate Dewe Rogerson
3 London Wall Buildings
London Wall
London
EC2M 5SY
0207 282 2917
http://onlinedoctor.lloydspharmacy.com/
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