Compton & Woodhouse Enter DRTV Marketplace
Released on: August 16, 2010, 10:31 am
Author: Compton & Woodhouse
Industry:
Retail
Compton & Woodhouse, the prestige jewellery and collectables
brand, have announced the launch of their move into direct response
television advertising (DRTV). The brands first two 60 second
commercials will be screened across a raft of lifestyle and
entertainment channels from 16 August 2010.
Compton & Woodhouse is renowned as a highly established press advertiser, and the
move to television represents an exciting phase in the development of the brand.
Marketing Director Simon Windsor comments: “There’s a whole new audience out there
who we think will appreciate our unique, specially commissioned great value
jewellery offers.”
Compton & Woodhouse will begin their DRTV campaign by featuring The Celtic Ring of
Good Luck, a best-selling, 19 diamond, nine-carat gold on sterling silver piece from
their highly successful range of Celtic-inspired jewellery. The ring is formed of
solid silver clover shapes intertwined with gold plated three pointed knots, a
traditional Celtic symbol, and contains 19 round cut diamonds.
The launch campaign will also feature an exciting new product, The Jewel of The
Amazon ring, the centrepiece of which is a superb 2.5 carat purple amethyst stone,
framed by 10 diamonds and set in nine-carat gold on sterling silver. The Jewel of
the Amazon represents an exciting addition to Compton & Woodhouse’s highly
successful range of coloured gemstone jewellery.
Mark Dugdale, Chief Executive, said: “These two rings represent what Compton &
Woodhouse is about: intriguing concepts, beautiful design, high quality and amazing
value…and you can’t buy these rings from anyone else”.
Established over 25 years ago, the brand is a respected retailer of exclusive
collectables, fine jewellery and luxury items. Compton & Woodhouse originally built
its reputation as a catalogue mail order business, but as times changed it then
created a strong online presence to offer collectable lovers all over the world the
opportunity to purchase quality products online. A brand moving with the times, they
have now recognised a new opportunity to evolve, progress and reach out to new
customers through direct response television advertising (DRTV).
A traditional company with traditional values, Compton & Woodhouse prides itself on
working with the best designers, jewellers and craftsmen to create exclusive top
quality products. For more information about Compton & Woodhouse and their products
visit http://www.comptonandwoodhouse.co.uk
Contact Details: Compton & Woodhouse,
PO Box 2259,
Stone,
Staffordshire. ST15 8WE
0871 855 4040
customer.care@comptonandwoodhouse.co.uk
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