Fasthosts Discovers Firms At Risk From Over-Reliance On External Web Professionals
Released on: August 27, 2010, 12:57 pm
Author:
Fasthosts
Industry: Internet & Online
A new Fasthosts Internet Ltd survey* has revealed that British
firms may be placing themselves at risk through an over-reliance on IT
or web consultants who look after their website.
The study* found that many firms do not have simple arrangements in place to retain
basic control or in some cases even legal ownership of their website and domains.
Ever broadening consumer expectations for the web has led more firms than ever (43%)
to opt for using the services of skilled web professionals to help create and
maintain their website. 92% of these companies rate their external web consultants
positively, with 38% reporting a 'good' return on investment. However, the Fasthosts 'SME & the Web' study found that many UK
companies may be risking revenue and reputation as a result of weaknesses in their
workflows with such third parties.
Issues can occasionally arise between companies and external web partners. During
the past 2 years, 1 in 4 firms paying for an external web professional have had
their website off-line as a result of a problem related to the other party. 1 in 5
businesses incurred delays to projects caused by their external partner, and 17%
reported losses of both staff time and sales revenue over £1000 as a result. For
14% of respondents, an external advisor or agency had gone out of business.
A large number of small companies are failing to take basic steps to safeguard the
continuity and protection of their web presence. In the event of an issue with
their external partner, 56% of firms have no way of making any changes or additions
to their website themselves and 80% have no facility for switching their website
on/off independently. For these businesses, the link to their external web
professional is a single point of failure in their online presence. Whilst UK firms
invest millions in professional web design each year, 70% of those using a web
designer do not retain a back-up copy of their website themselves.
Steve Holford, Marketing Director, Fasthosts Internet Ltd., said, "For many firms,
using external web professionals is a very sensible and rewarding option. However,
as external parties can come and go, it is vital that businesses protect themselves
from the potential disruption, losses and reputation damage that an off-line or
out-of-date website can cause."
Furthermore, it appears that many SMEs risk losses and disruption by failing to
guarantee their legal ownership of valuable online assets. A significant number of
firms are not making a clear distinction between day-to-day administration of their
company website and the legal ownership of their domains and web hosting. 70% of businesses using external web
professionals do not have all their domain names registered in the name of the business
owner. 66% of firms are without contact details or passwords for the provider that
hosts their website.
- ends -
Notes to editors:
* 410 UK small companies using a website surveyed by OpinionMatters via electronic
feedback form
About Fasthosts
Fasthosts is a leading web hosting provider. Based in the UK and operating 24x7 from
their dedicated UK data centres, Fasthosts keeps over 1 million domains running
smoothly and ensures over 42 million emails are delivered safely each day. All
Fasthosts services can be self-managed through the award winning Fasthosts web-based
control panel that provides customers with unparalleled online control, enabling
them to manage hosted services including domain registrations, shared web hosting,
business-class email, virtual servers, dedicated servers, software-as-a-service, online storage, internet merchant accounts and
unlimited broadband. Fasthosts' maintains an award-winning, highly successful
reseller channel.
PR contact:
Richard Stevenson
Fasthosts
Discovery House
154 Southgate Street
Gloucester
GL1 2EX
+44 (0)1452 561 857
www.fasthosts.co.uk
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