UK POS Helps Retailers Shine In The Classroom
Released on: August 03, 2010, 4:27 am
Author:
UK Point Of Sale
Industry: Retail
3 August 2010: As figures have been released showing that
parents pay out up to £201, 809 a year raising each child, and up to£37 a month on school uniforms*, UK POS is launching a campaign to help
retailers strengthen their focus on their target audience through
visual display holders and point
of sale solutions as back to school is once again on the agenda.
No longer is there one local shop supplying uniforms to the surrounding schools. The
age of the mass market is well and truly underway, with big name retailers stocking
box pleat skirts, pale blue shirts and knee length charcoal grey socks which means
there is even more reason to fight to stand out from the crowd with back to school
offers.
The back to school market has changed dramatically over the last decade, with
retailers now offering whole uniform sets for under £10. It is for this reason that
UK POS is fighting to help the high street market their merchandise.
UK POS’ Sales & Marketing Director, Debra Jamieson, said: “We’ve noticed a shift in
terms of customer buying patterns, especially over the last few years. Retailers are
opting for more flexible solutions where they can update and change their offers
regularly. We’re finding our Acrylic Freestanding leaflet Holders to be a really popular product at the minute. They sit on the head of a
gondola with the image of the offer on display. Offers need to be visual in today’s
competitive market place - the increase in sales of our poster holders support
this.”
She continued: “There’s debate over whether the retail market is picking up at the
moment but one thing that is for sure is that parents need to kit out their children
in school uniforms before September – retailers just need to be more focused on
their audience and market their offers accordingly to make sure they get this
business, rather than their competitor.”
UK POS has been manufacturing point of sale products for over 20 years and is
continually adapting to changing market trends when it comes to working with
retailers to market their offers. For more information on UK POS please visit www.ukpos.com or speak to a member of the experienced customer services team on 0161
431 4400.
ENDS
Notes to editors:
* Source: The Daily Mirror -
http://www.mirror.co.uk/life-style/kids-and-family/2010/04/15/how-much-do-kids-really-cost-115875-22186432/
Established in 1989 and with its head office in Stockport, UK Point of Sale Group
Limited (UK POS) is a leading manufacturer of innovative point of sale display
systems. Already a preferred partner to some of the biggest names in supermarket,
department store and high-street retailing, it offers over 3,000 quality items -
ranging from acrylic and PVC snap frames to pavement signs. The majority of these items are made in the UK at the company’s own
manufacturing facility and all are available for next day, nationwide delivery. The
company also offers bespoke solutions and continues to invest into the latest plant
and machinery to keep its capabilities abreast of the very latest PoS advances.
For further information visit: www.ukpos.com
Contact Details: UK Point of Sale Group Ltd
Emery Court
The Embankment
Heaton Mersey
Stockport
Greater Manchester
SK4 3GL
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