Debenhams Reveal Men's Age Of Invisibility Increased By At Least A Decade
Released on: September 16, 2010, 4:32 am
Author:
Debenhams
Industry: Retail
Debenhams has revealed that the age at which men become
'invisible' to women has advanced by at least a decade, according to
new research* carried out by the retailer. Men can now win a woman's
attention based on looks alone up until they are 55 years old.
Just 30 years ago, few women would have found any man over 45 years old worth a
second glance, rendering them effectively invisible at any gathering.
Ruth Attridge, Debenhams’ spokeswoman said: "Older men are now remaining more
attractive to women for longer than ever before.
"They are increasingly seen as eligible, prospective partners rather than old bores
with little energy left to catch the female eye.
"It's great news for George Clooney and Brad Pitt, but might not make that much
difference to Bruce Forsyth."
A much greater emphasis on dressing well and keeping fit has dramatically improved
the impression an older man can create across a crowded room, Debenhams’ research
shows.
Many men now spend a lot of time, either alone, with a partner or with a
professional personal shopper, selecting styles which suit their figure, as well as
paying attention to colour co-ordination to complement their complexion, hair and
eye colour.
Baldness is no longer seen as a stigma, and even a slight paunch isn’t enough to
prevent him from gaining female attention.
The trend towards women marrying and having children in their late 30s and early 40s
has also decreased the age difference which would once have made older men
ineligible.
They often find the increased financial status of older men reassuring because it
can represent increased security for their children.
Ruth Attridge continued: "The simple fact is that older men no longer dress, look
or act like granddads.
"Instead they often look at least 10 years younger than they really are, making
them instantly appealing to women of a much younger age.
"Few older men now walk into a store and bulk-buy the first item they see. They
understand that continuing to look good after fifty means putting much more effort
into dressing well for every occasion. Younger men, by comparison, still feel that
they don’t really have to try that hard.
"Looks are still everyone’s initial method of judging the worth of a potential
partner, so this is a major forward for single older men."
Notes to Editors:
*Debenhams quizzed 1,000 women aged 18 years to 60 years and 1,000 men aged 18 years
to 60 years on their views on male fashion
About Debenhams
Debenhams is a leading department stores group, and has a strong presence in key
product categories including sale items, children's
wear, designer clothes, women’s shoes, bikinis, jeans, and men's clothing,
including suits, men's jeans and shirts.
PR Contact:
Ruth Attridge
Debenhams
PR Manager – Menswear, Lingerie & Beauty
33 Wigmore Street
London
W1U 1QX
0207 529 0172
www.debenhams.com
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