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EPR Archived News |
Lakestar Media Builds A Solid Foundation For Award Winning Miller Homes
Released on: January 28, 2011, 11:52 am Leading digital marketing agency Lakestar Media has been appointed by Miller Homes, the largest private family owned housing developer in the UK, to increase its search engine visibility. Miller Homes, which has recently won three What House? 2010 Awards, including two golds for Best Sustainable Development and Best Partnership Scheme, has selected Lakestar Media to refocus its online search engine marketing strategies to amplify brand awareness and strengthen web presence throughout the UK. The housebuilder recently celebrated its 75th anniversary and has a strong reputation within the very competitive housing development sector for its high levels of customer care. With the majority of potential homeowners starting their search for new homes online, search engine optimisation and pay-per-click are a crucial part of its marketing strategy. Lakestar Media’s brief is to generate quality online enquiries on a regional basis while maintaining campaign fees to an agreed cost per enquiry. Sue Warwick, National Sales and Marketing Director for Miller Homes said: “Online marketing is an important focus for our business so SEO and PPC will form an integral part of our marketing strategy going forward. With the assistance of Lakestar Media we hope to further improve our online presence throughout 2011”. Neil McKay, Lakestar Media CEO said: “This is a great project for us. Miller Homes is a very well known company within the private housebuilding sector and is renowned for quality and customer service so we are excited to be working with this business. I’m pleased to say that early results are extremely encouraging.” ENDS Notes to editors: Press information: Sara Bagley 0161 874 7210 or
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