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EPR Archived News |
SalesFUSION Announces Acceptance Into Microsoft Platform Ready Program For Dynamics CRM
Released on: January 03, 2011, 7:36 am ATLANTA January 4th, 2011 -- SalesFUSION™, the maker of SalesFUSION 360, an integrated sales and marketing demand generation platform, today announced it has been approved and accepted into Microsoft’s Platform Ready Program for Dynamics CRM. Microsoft implemented the Platform Ready program for ISV’s and Partners in the Dynamics ecosystem to help launch their new Dynamics Marketplace. SalesFUSION was an early adopter of the PinPoint program, which is a pre-cursor to the Dynamics Marketplace, which coincides with the release of Dynamics 2011. The purpose of the platform ready program is to ensure to potential and existing Dynamics CRM users, that ancillary solutions that they purchase to integrate to Dynamics CRM have completed rigorous testing and validation for compatibility, security and more. SalesFUSION is a leading SaaS-based marketing automation platform that has been built from the ground up to help CRM users integrate their marketing and sales activities and create a true lead to sales model for managing their business, revenue and lead flow. SalesFUSION’s focus has been on integrating marketing processes and vital marketing/lead data directly into CRM to enhance the lead to sales process and create operational efficiencies. “We have been much focused as a company in our development and sales efforts with respect to Microsoft Dynamics for the last 2 years. In this time, we have continued to wow our Microsoft customers with the ease of integration and depth of functionality we offer at a very competitive price. In a way, this MPR program is a further validation that SalesFUSION is a leader in the Dynamics CRM ISV space”: Said Miller. SalesFUSION offers Microsoft Dynamics users a unique opportunity to integrate their marketing and sales in CRM. The platform provides deep marketing functionality including email marketing, lead nurturing, lead scoring, social media marketing, web analytics and more. All lead interactions such as campaign response history and web activity are automatically appended to the lead and contact records in CRM, allowing the sales team to see and use the vital marketing information to assist in their sales follow up. SalesFUSION provides an online resource center for Dynamics CRM users on its website that provides a wealth of product information and best practices. https://www.salesfusion360.com/masterDialogPageEdit.aspx
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SalesFUSION applied and tested against the MPR program in December and was accepted
into the program as of 12/22/2010. Said Kevin Miller, EVP Marketing and Sales for
SalesFUSION; “We are extremely pleased with the direction being taken by Microsoft
with their ISV ecosystem. Programs such as MPR and the Dynamics Marketplace offer
ISV’s such as SalesFUSION a tremendous opportunity to grow our business and expand
our Microsoft CRM practice. It also ensures to the dynamics user, that they are
working with the highest quality vendors who have committed development resources
and support great products integrating to Dynamics”.
