Released on: April 27, 2011, 10:22 am
Author: Topman
Industry: Retail
Topman is proud to announce it is producing four exclusive designs of sunglasses to help raise much needed funds and increase awareness for the Teenage Caner Trust and the charity's Rock Your Shades day on Friday 6th May.
Simon Davies, CEO at Teenage Cancer Trust said: "At Teenage Cancer Trust we are thrilled to be working with Topman to raise awareness and vital funds for young people with cancer. Topman have come on board as supporters for the next three years, the difference they can make will be huge."
Each style has been designed with the input of young cancer patients who were treated in a Teenage Cancer Trust unit and feature doodles, the former patients initials and drawings of objects that hold a special personal meaning to each individual involved in the design process.
The four sunglasses are divided into two different styles. One, a 50's retro style wayfarer shape available in black with an all over white graphic and white with a vivid multi-coloured all over graphic. The other, a 70's style clubmaster shape available with the same graphic design either in white with an all over print or in grey with an internal print only.
Every day six young people in the UK are told they have cancer. Usually placed on a
children's ward or with elderly patients, young people often feel extremely
isolated when facing a cancer diagnosis, never meeting another young person going
through the same thing. Teenage Cancer Trust believes teenagers shouldn't stop
being teenagers because they have cancer, so it funds and builds specialist units in
NHS hospitals that allow young people to be treated together with others their own
age, in an environment suited to their needs.
Teenage Cancer Trust units aren't like ordinary cancer wards. Its home-from-home
atmosphere helps create a sense of normality. The state-of-the-art units are bright
and vibrant and will often include things like pool tables, jukeboxes, games
consoles, computers and webcams, ensuring they can keep in touch with family friends
outside hospital.
The exclusive Topman sunglasses for Teenage Cancer Trust's Rock Your Shades can be purchased from all Topman stores and online at topman.com and will cost £16 each, with £5 of every pair sold donated to the charity.
About Topman:
Topman offers the latest in men's fashion encompassing a range of styles to suit
every shopper. Topman's extensive collection embraces everything from the latest
fashion trends to classic pieces, and extends to men's
shirts, men's sunglasses,
men's trousers, men's suits, men's polo shirts,
jackets, men's t shirts,
accessories and formal wear. Topman also provide the simplest way to search for and
buy men's clothes, placing it among the leading fashion retailers in the UK market
today.
PR contact:
Kelly Reed
PR Manager
Topman
Colegrave House
70 Berners Street
London
W1T 3NL
+44 (0)207 2912721
www.topman.com