Standard Life Reveals One In Eight UK Adult Can't Wait For Greater Reward
Released on: May 26, 2011, 2:04 am
Author:
Standard Life
Industry:
Financial
Standard Life, the long term savings and investments
specialist, has conducted a poll and found that one in eight of UK
adults adopt a 'live for the moment' culture and would choose the
instant gratification of a £640 holiday this year, rather than be
willing to wait five years for a holiday worth £5,000 instead.*
The figures come from Standard Life's UK-wide poll and prize draw**, in partnership
with boutique hotel specialist i-escape.com, which investigates the nation's
attitudes to planning for the future. Entrants have to vote on which prize they
would prefer; a short break this year worth £640, or a holiday of a lifetime in five
years time worth £5,000.
Standard Life's John Lawson said: "Planning five years ahead is something many
people find difficult to imagine or do their best to avoid. Our poll shows that some
people just seem too impatient to wait for greater rewards in the future, no matter
how enticing they are. But being patient and taking a long term view on your
finances is precisely what helps you achieve your goals and, ensures you remain
financially secure. It might seem easier to take a short term view, but unless you
plan ahead how else can you look forward to your future with confidence and
optimism?"
Standard Life also points out that if everyone was this impatient, the world would
be a far different place. If one in eight of the doctors employed by the NHS
weren't patient enough to finish their studies, the UK would have 14,061 fewer
doctors**. Inventions such as the Dyson vacuum cleaner may also have never been made
if the inventor Mr James Dyson has been impatient, as it took five years to develop
the iconic bagless vacuum cleaner***.
Notes to Editors:
* According to the Standard Life poll which runs online until 25 May 2011, 13% would
choose a £640 holiday this year rather than a £5,000 in five years' time because
they 'don't want to wait five years'. 6213 people have taken part in the poll so
far and 825 (13%) chose a £640 holiday this year rather than a £5000 in five years'
time for the reason that they 'don't want to wait five years'. A further 1057
(17%) said they wanted the short break now as they didn't know what they would be
doing in five years' time.
** Daily Mail website.
*** 4 Vacuum Cleaner website.
About Standard Life:
Standard Life is a leading long term savings and investments company headquartered
in Edinburgh and operating internationally. Established in 1825, Standard Life
provides ISAs, life assurance, annuities,
investment funds, investment bonds,
tax efficiencies, pensions
including self-invested personal pensions (SIPP) company pensions, stakeholder
pensions and employer pensions, and investment management to over 6.5 million
customers worldwide.
Press Contact:
Nicki Lundy
Standard Life plc
Ground Floor
Caledonian Exchange
19a Canning Street
Edinburgh
EH3 8EG
0131 247 2737
www.standardlife.com
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