Topshop Announces First Ever Secret Store
Released on: May 25, 2011, 3:28 pm
Author: Topshop
Industry:
Apparel & Fashion
Topshop has announced launch of its first ever pop-up Secret
Store concept space in both the Oxford Circus and New York stores,
featuring a premium and directional selection of Topshop Boutique and
designer collaboration pieces to treasure.
This new concept, the first of its kind in a high street store, will give visitors
the chance to purchase something truly unique and personal. Contributing designers
have produced pieces that they wouldn't have the chance to produce as part of their
main line.
Madelaine Evans, head of buying at Topshop commented: "We're thrilled to be the
first high street store to introduce a pop-up concept space of this nature. It's an
exciting project for Topshop and I hope it will surprise and delight customers both
old and new. It's a great opportunity for the designers we collaborate with to
produce something unusual that they've not done before, and also a chance for our
in-house design team to let their imaginations run riot."
The Secret Store will feature a number of Designers for Topshop, including Meadham
Kirchhoff, Nasir Mazhar, Maria Francesca Pepe, Emma Cook, Ann-Sofie Back, Michael
Van Der Ham and Pamela Love.
Topshop Boutique in-house team have also produced a collection of bags and clothing
especially for the Secret Store, which will be available alongside some other secret
surprises.
Additionally, four iconic pieces from Unique collections of yesteryear will be
available to buy again, some of which have never been produced despite huge demand.
This is an amazing opportunity to buy collectable Unique pieces, including a blouse
SS09, a Peter Pan collar dress from AW09 and two Surfboard maxi dresses from SS10.
The Secret Store is a temporary feature in the Oxford Circus and New York flagship
stores, for two weeks only, from 26th May.
About Topshop:
Topshop was established in 1964 and is part of Arcadia Group Ltd. Sir Philip Green
became owner of Arcadia Group Ltd in 2002.
Topshop is continually recognised as being an authority on women's fashion with a wide range of petite clothing, dresses and jeans through to maternity wear, swimwear,
lingerie, shorts and make up.
Topshop was the first fashion retailer to show on schedule at London Fashion Week in
September 2005 when it presented its own acclaimed in-house design collection Unique
(created in 2001). Subsequent partnerships with international boutiques as far flung
as Tokyo and LA followed and Topshop continues to grow its reputation for supporting
exciting new talent.
PR Contact:
Liz Shuttleworth
Press Officer
Topshop Press Office
Arcadia Group Ltd
70 Berners Street
London
W1T 3NL
020 7927 1484
www.topshop.com
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