The Book People Announces Ways It Is Helping To Tackle Poor Literacy Levels
Released on: June 06, 2011, 11:01 am
Author:
The Book People
Industry:
Education
In light of the latest, shocking figures from the National
Literacy Trust, renowned bookseller the Book People highlights the way
in which it is helping to make reading accessible and affordable for
all.
According to the NLT’s report, which will be published in full later this month, one
in four children attending primary schools in London currently leave without the
skills to be able to read properly. Of those, five per cent can barely read at all
and in the worst-performing inner city schools, 40 per cent of children leave with a
reading age of a six to nine-year-old.
Susie Chalmers, Marketing Director at the Book People said: “At the heart of the
Book People is the ethos of bringing books to people and making reading
affordable to all. Figures like this are worrying, but only strengthen our
determination to ensure that we continue to play our part in introducing children of
all ages to the joy of reading.”
The Book People began in 1988 and since that very first day it adopted a business
model that drove down the cost of books for the general public. Now, it is reaching
new readers every day, thanks to a huge online presence and a network of dedicated
distributors who place books in hospitals, offices and most importantly, nurseries
and schools.
It is hoped that by combining huge discounts – generally more than 50 per cent off
the RRP – great incentives to buy books, such as redeemable book points and the
Points Passport loyalty scheme, and offering frequent free delivery and discount
code promotions to bring prices down even further, that reading will become all the
more appealing.
Specialising in exclusive collections that offer even greater value to the customer,
the Book People have looked to support children’s reading schemes by teaming up with
Oxford Reading Tree to offer educational sets such as the Biff, Chip and Kipper
Collection at a discount of more than 80 percent.
The Book People also owns Red House, a specialist website providing the latest and
very best children’s books. The titles are handpicked by knowledgeable book buyers
who know just what will encourage children, parents and teachers to read. It
recently gave more than 150 books to children in foster care.
Daniel Webb, Red House editor, knows how important reading is to a child’s development.
“Here at Red House, we supply everything from board books for babies to compelling
novels for confident readers, early readers to teen fiction. Our emphasis is always
on finding the books that children themselves would choose. In this way, Red House
supports the efforts of parents and teachers to encourage children to read,” he
said.
Anyone can buy books online from the Book People, and with a huge collection of fictionbooks, children’s educational guides, reference
books and much more available at rock bottom prices there is really no barrier
to reading.
[ENDS]
About The Book People:
The Book People are one of the UK’s fastest growing online retailers of affordable
books for all, selling a wide range of children’s books, autobiographies, school
books and more. Founded in 1988, the Book People have rapidly grown into the virtual
bookshop of choice, offering discounts of up to 75% on the latest bestselling books.
Customers can buy books online, by mail order, at the Book People’s book events and
through their distributor network, who deliver to schools, organisations and offices
all over the UK – bringing the best books directly to you each week.
For more information, please contact:
Donna Stevenson at the Book People
Telephone: 01483 860215
Email: Donna.Stevenson@thebookpeople.co.uk
http://www.thebookpeople.co.uk
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