Valued Opinions Reveals People Are Unsure About Facebook Tag Suggestions Facial Recognition
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Released on: July 22, 2011, 12:36 pm
Author:
Research Now Ltd
Industry:
Computers
Valued Opinions has revealed that the majority of people
don't like or don't mind the Facebook's new facial recognition
feature.
Market research surveys carried out by
Valued Opinions show the new Facebook feature, called ‘Tag Suggestions’ has proved a
controversial topic.
Valued Opinions ran an online poll which was
designed to find out how current Facebook users view facial recognition with results
showing 35% of American respondents don't like the feature, 35% don't mind it and
only 16.5% of the respondents admitted to liking the new feature.
This new system allows Facebook to recognise someone the user knows, or the user
themselves, in a photograph and 'tag' them automatically.
Users do have the option to deactivate this feature but complaints have arisen
because members feel they were not sufficiently notified about the global launch.
The face tagging feature was introduced in the US during December 2010 and launched
globally in June 2011. The facial recognition feature means that Facebook is now
embroiled in a privacy controversy as many privacy groups have filed complaints with
the US Federal Trade Commission over Facebook's automated facial recognition
technology.
The feature was originally launched on the US only version of Facebook, but it has
been recently rolled out to most of the social networks remaining 600 million users
without prior notification. While the feature only applies itself to newly uploaded
photos, all users are automatically opted in to the feature, and therefore have to
turn it off if they wish to opt out.
About Valued Opinions:
The poll was conducted online utilizing the Valued Opinions Panel in June 2011 among
1,000 adults aged 18 and over. Owned and operated by Research Now Ltd, Valued
Opinions is a consumer research panel made up of individuals participating in market
research surveys in exchange for rewards. Through
various partnerships with popular international retailers, Valued Opinions’ members
can earn and redeem credits for gift vouchers accepted online and in stores. Members
also have the opportunity to donate rewards to charitable causes if they choose
Research Now Ltd is the leading global online sampling and online data collection
company. With over 6 million panelists in 38 countries worldwide, Research Now Ltd
enables companies to listen to and interact with real consumers and business
decision makers in order to make key business decisions. Research Now Ltd offers a
full suite of data collection services, including social media sampling, and
operates leading opinion panels around the world. The company has multilingual staff
located in 23 offices around the globe.
PR contact:
Miss R Hay
Digital Marketing Executive
1st Floor
Elizabeth House
39 York Road
London
SE1 7NQ
02079212400
www.valuedopinions.co.uk
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