Hotter Shoes Reveals One In Three Women Carry Extra Pair Of Comfy Shoes In Case Of Pain
Released on: October 12, 2011, 3:35 pm
Author:
Hotter Shoes
Industry: Retail
Hotter Shoes has revealed that one in three UK women carry a
comfortable pair of shoes with them to swap into because they are
anticipating pain, according to a new survey.
Women who work, rest and play are going to great lengths to remain on their feet
longer, despite 81 per cent admitting to experiencing pain by wearing killer heels
on a night out. But don't think that it's just fashionistas suffering for their
art as an incredible 46 per cent of women admitted to walking in comfortable shoes to meet friends then
changing into killer heels at the last minute.
The study into the footwear choices of 2,000 women was conducted by comfortable shoe
specialist, Hotter Shoes which is looking at what motivates women's shoe choices
for occasions.
Lisa McCarten of Hotter Shoes said: "The research highlights the amount of pain
women encounter in uncomfortable shoes but shows they are willing to do something
about it – logically shoes that look good and feel fantastic are the answer."
She added: "We were astounded to find comfy shoes often being seen as 'handbag
accessories' in women’s daily lives. Shoes shouldn’t have to be worn in - it
should be a pleasure to put on a brand new pair of shoes not a pain. At Hotter we
know that women want shoes that look good and make them feel fantastic whatever they
are doing."
A staggering 84 per cent of women wear killer heels on a night out, despite only one
in ten saying they can find comfortable high heels.
34 per cent of women anticipate experiencing pain from their shoes within an hour of
leaving home and 60 per cent carry plasters because they expect a blister or cut.
More than half have ended an evening bare foot as they couldn't walk further in
their uncomfortable shoes.
Half of the women surveyed said they buy new shoes to take on holiday and almost 60
per cent of them have experienced pain whilst abroad.
One in three has had to buy another pair of shoes when out of the house due to the
level of discomfort experienced in the shoes they were wearing. A third of women in
the UK walk to work in a comfortable pair of flats before changing into heels at
their desk.
About Hotter Shoes:
The company, which was established in 1959, now has one of the most successful
production facilities anywhere in the world. The 'Comfort Concept' in every pair
of women's shoes includes features
such as smooth internal seams; removable insoles; soft leather uppers and soft
padding. The 1.7 million pairs of shoes that will be designed and made in Hotter's
UK factory this year have shock absorbing soles which contain millions of air
bubbles that make the shoes incredibly light and give a feeling of walking on air.
Hotter shoes makes a range of womens shoes and mens shoes that are designed to look
stylish but secretly hide a raft of comfort features including padding at heels;
roomy toe boxes and removable insoles. The shoes made in the Lancashire factory
have polyurethane soles that contain millions of tiny air bubbles, making them
incredibly lightweight, flexible and shock absorbing. The company also manufactures
work shoes and extra wide shoes, as well as several other ranges.
PR Contact:
Melanie Killilea
PR Manager
Hotter Comfort Concept Shoes
2 Peel Road
Skelmersdale
Lancashire
WN8 9PT
01695 712720
www.hottershoes.com
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