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EPR Archived News |
Top Artists Use Blue Dot To Support BBC Children In Need
Released on: November 23, 2011, 2:58 pm Top stars at BBC's Children In Need have recorded exclusive backstage performances that fans can now get with Blue Dots, the new social currency. By donating just £5 to help children across the UK music lovers will receive 5 Blue Dots that gives them full access to all 10 of these very special recordings of the bands, perfored behind their locked dressing room doors. The ten tracks include: Fans can view sneak previews of the Children in Need videos on the Blue Dot Facebook page at www.facebook.com/BlueDotWorld and get extra Blue Dots by 'liking' Pudsey and BlueDotWorld's Facebook pages. Blue Dot is the new social currency given to people who do good things for their favourite causes - sharing on social media, volunteering and donating to any one of 100k non-profits globally. Blue Dot founder Chris Ward commented: "I was previously Creative Director of the UK's Comic Relief, where we work first hand with major stars and brands to create attention-grabbing moments that engage millions of people in volunteering and charitable giving. "I created Blue Dot, as a genuinely new and innovative way to enable every single cause to create that same impact, every single day of the year." Natasha Hill, Marketing Director, Cancer Research UK added: "Blue Dot can be to charity what Nectar is to shopping." BBC Children in Need is the BBC's UK corporate charity which helps disadvantaged children across the UK. More information can be found at bbc.co.uk/pudsey. About Blue Dot: With their Dots they get access to exclusive products and downloads provided by
celebrities and unique career experiences from major brands. The Dots also add up
all the good things they do to create a personalised 'Active CV' that can help
them get promoted or a new job. PR Contact:
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