AllSaints Celebrate Traditional British Manufacturing Methods in a New Film
![](https://express-press-release.net/92/logo/allsaints.jpg)
Released on: December 05, 2011, 10:38 am
Author:
QueryCLick LTD
Industry:
Retail
British workmanship and manufacturing are given the
recognition they deserve with the release of AllSaints' new
documentary, Voices of the Cloth.
You might have never thought about it, but what if the shirt on your back could tell
a thousand stories? What if the coat you throw on each day represented passion and
commitment, or the jacket round your shoulders symbolized generations of toil and
tradition? These are just a few of the questions that the leading fashion retailer
AllSaints has posed in the documentary, Voices of the Cloth, a new film that will
launch on the UK site tomorrow, that showcases the level of workmanship and care
that goes into producing some of the materials that the brand use.
AllSaints explain: “As a brand with British
manufacturing in its blood, heritage and tradition are uncompromising fundamentals
of the AllSaints spirit. However, it's these values that too many, too often
forget, as modern day production takes hold and skilled British work forces get left
behind. This documentary was created in order to give voice to the whispered stories
of survival in a fast-moving industry and liberate the Voices of the Cloth.”
Shot in the Yorkshire town of Huddersfield, where much of AllSaints’ woven textiles
are manufactured, the town's endless stories presented a unique opportunity for
AllSaints to celebrate their roots. With much of the film talking place within the
traditional ‘finishing’ mill, a family-run establishment where many of their fabrics
are treated, the skilled workers explain the specialist weaving and steaming
techniques that have been developed over generations to give the miles and miles of
beautiful fabric a very specific feel. This ‘handle’ is a quality that could not be
replicated without their expert knowledge, or the temperate conditions of the
surrounding area.
AllSaints continue: “These men of the mill are equally
fascinating, working on machines now so old that they were unique in the world and
using top secret soap recipes that their ancestors had toiled for generations to
perfect. These were people who started work at the age of 15 knowing nothing about
textiles, but who by retirement age had become experts in their trade.”
About AllSaints Spitalfields
AllSaints is acclaimed for it's unique brand of sharp, directional clothing,
occupying a unique position in the fashion retail sector. The brand offers a
complete collection of menswear and womenswear consisting of graphic t-shirts, jersey, denim, casualwear,
leathers, tailoring and accessories.
Contact Details: Francesca Hodge,
Press & Marketing Manager,
Units C15-C17
Jacks Place
6 Corbet Place
London
E1 6NN
F.Hodge@allsaints.co.uk
![PRINT](../i/print.jpg)
Back to previous page
Home page
Submit your press release