ekmResponse Celebrates Signing-Up 5,000th New Customer

Released on: February 22, 2012, 12:03 am
Author: Steven Hickey
Industry: Marketing

One of the UK's leading email marketing solutions specialists ekmResponse has welcomed its 5,000th customer after just over two years in business.

The firm, part of Ekm Systems Ltd, which has offices in Manchester and Darwen, Lancashire, helps businesses of all sizes contact their customers with relevant information and targeted offers via email. Using ekmResponse's email marketing software, companies can use bulk campaigns to contact customers and potentially draw thousands of extra visitors to their website.

Once a campaign has begun, ekmResponse's email marketing software allows users to manage emails that have bounced back, check which customers have viewed the email and track conversion rates.

Steven Hickey, head of marketing and business development at ekmResponse.com, said the project has been "hugely successful" since its launch.

He said: "Email marketing was a brand new market to us, and there have been some lessons to be learnt very quickly in order to make it fly. 5,000 users in such a short space of time is pretty phenomenal for a ‘new to market’ platform.

"We're used to looking after thousands of ecommerce clients but the boom in demand for email marketing recently, coupled with the breadth of target market, has made it a fairly soft market for us to penetrate."

Wim Wellinghof is the founder of Racingmodels.co.uk, which sells motorsport collectors models, gifts and memorabilia. He has been using ekmResponse's email marketing platform to contact the 15,000 people on the business' mailing list with everything from voucher codes to details of delivery discounts. Mr Wellinghof said his average click-through rate to his website from email campaigns is 87 per cent.

He said: "It's extremely easy to use. You can build your own template or use one of the 100+ free ones that are on offer and track the click-throughs of your recipients that interact with your emails, see who opens the mail and use it as market intelligence. Not to mention, the cost is very reasonable."

Matthew Allingham, product manager for ekmResponse.com, added: "Reaching the 5,000 customer milestone in a short space of time is a testament to the quality of ekmResponse.com and we will strive to continue this momentum in moving forward.

"Our customers have shown that email marketing is a very cost effective way of generating extra revenue. To generate the equivalent levels of exposure, traffic and sales by relying on SEO alone would be far more time consuming and costly, so email marketing has proven to be a key factor for any online business."

- ENDS -

About ekmResponse:
Established in September 2009, Blackburn-based ekmResponse is an online email marketing system that allows organisations to easily contact customers with newsletters, email marketing campaigns, ezines and company updates. If you're looking for an email marketing UK solution then get in touch with ekmResponse today.

For further information contact:
Steven Hickey
Telephone: 0844 858 8580
Email: marketing@ekmresponse.com
Website: http://www.ekmresponse.com

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