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EPR Archived News |
I&K International Announces Rise In Sales Of Male Grooming Products Released on: March 14, 2012, 10:31 am I&K International has announced a significant increase in sales of products from its men's range. The surge in sales is believed to have been a direct result of the addition of new men's products over the last few years, as well as a general increase in the amount of attention men are paying to grooming. Indeed, the company has saw a 60% rise in the number of men buying these products when compared to the same time last year. These figures would seem to indicate that men are paying more attention to their physical appearance and grooming than ever before, and Kevin Kou, managing director at I&K International, believes it is down to a combination of more brands being available, as well as the influence of well-groomed celebrities. Mr Kou said: "We recently launched some new brands into our men's product range
and we're already seeing great results. Since the introduction of products such as The Bluebeards Revenge,
men-u and Mitch, we've had a
large rise in male customers as well as a general rise in the sales of products for
men. About I&K International Limited: Hairtrade provide a wide range of 100% human hair extensions mainly, human hair weaves, I&K clip in Hair Extensions
and pre-bonded hair and European hair extensions. Among its top brands are I&K 100%
Human Hair and Remy Hair, Top Model and Jessica Simpson hair. In addition to its
100% human hair extensions the company also provides synthetic hair extensions,
wigs, hairpieces, hair extensions accessories and tools, as well as an extensive
range of hair care products from brands such as Tigi, Loreal, Schwarzkopf, Goldwell,
Matrix, Fudge, Keune, Sexy Hair and many more. PR Contact:
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