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EPR Archived News |
ekmResponse Reveals 20 Words and Phrases Not to Use in Emails Released on: March 12, 2012, 10:35 am One of the UK’s leading email marketing solutions specialists ekmResponse has compiled a useful list of key words phrases that should be avoided when building successful email marketing campaigns. The data has been compiled from a list of commonly used key words and phrases which are present in the least performing campaigns. Referring to such a list of words and phrases which spam filters use to allocate“points” to in order to establish if an email campaign should be deemed as spam or not, is designed to help ekmResponse customers put together better quality emails. This in turn potentially yields more ROI due to better inbox placement. The list of key words and phrases to steer clear of can be found here. Keeping it Clean ekmResponse allows its customers to check the likelihood of their email being deemed as spam by using the handy, built-in spam score tool. The tool works on a points-based method generated from the content entered within the email, meaning the higher the score, the higher the chance of the email being seen as spam. Laurence White, founder of lifestyle store roullierwhite.com said: “Being able to see how well my email should perform before it’s even sent is very useful and allows me to make the tweaks needed that I otherwise would not have known about”. Matthew Allingham, product manager of ekmResponse added: “The spam score tool within ekmResponse coupled with our best practices guide is proven to help educate email marketers and to maximise their efforts. We really do see the differences with inbox placement and open rates for those who use these facilities within ekmResponse. “Encouraging high open rates for our customers is something we constantly strive for”. To check out the ekmResponse email marketing platform and its many features, such as the spam score tool, head over to www.ekmresponse.com and sign up for a free trial. - ENDS - About ekmResponse: For further information contact:
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