LONDON, October 05, 2012, 8:17 am -- /EPR NETWORK/ -- Topman has announced the lucky winner of its recent Generation Chicago competition.
The men's clothing giant has revealed that Geoff Moffet, 30, will be jetting off to Chicago for a free holiday as well as receiving a £250 personal shopping trip in the city's iconic store.
The competition was run in tandem with the release of John Hillcoat's new gangster film 'Lawless', which stars Tom Hardy, Shia LaBeouf and Guy Pearce.
In order to enter the competition, readers of Topman Generation had to study an interview with actor Tom Hardy in Issue 6 of the brand's own original magazine. On offer was the chance to win four nights in a luxury four star hotel in America's third largest city as well as the free clothing and styling session in its metropolitan outlet if they could name which director Guy Pearce vowed he could never turn down.
After finding out he had won the competition, Geoff said, "'Thanks so much Topman this prize is amazing. I really can’t wait to experience all that Chicago has to offer and also winning a Topman personal shopping trip is the icing on top of the cake."
The competition demonstrates the men's jeans expert's growing international presence and their extension into non-British markets. The company recently opened its first stores in Sydney, Las Vegas and Sao Paulo as well as having previously opened stand-alone outlets in Japan. The brand's profile has also been raised in recent years through collaborations with renowned designers such as James Long, Christopher Shannon and Oliver Spencer.
Topman's boutique Chicago store opened in 2011 and was only the company's second US-outlet after its Manhattan flagship. Located on the city's 'Magnificent Mile', the Michigan Avenue shop offers a selection of the brand's stylish and affordable fashion pieces, ranging from skinny jeans to men's chinos. Additionally, the shop has a range of stylists available for consultation as well as stocking specialist designer partnerships and premium LTD items.
'Lawless' is based upon Matt Bondurant's prohibition era novel 'The Wettest County in the World' and tells the story of his grandfather's and two great uncles' descent into illegal alcohol bootlegging. Hardy, LaBeouf and Jason Clarke portray the three siblings as they climb their way up the underworld ladder of Franklin County, Virginia and the associated dangers that come with their rise. Gaining a reputation of invincibility, the family's loyalty and safety is tested as both gangsters and lawmen attempt to halt the Bondurant's. The fast-paced action-adventure movie was warmly received at the 2012 Cannes Film Festival, with the screenplay being the second by American musician Nick Cave.
The competition was hosted in Topman's newly launched Generation multi-platform magazine. A fashion and cultural guidebook, the title is headed by former Dazed Digital editor John-Paul Pryor and features articles and interviews by Clash, NME and Quietus contributors. Its free online content is available on smartphones, tablets and traditional computers and requires the new app to access. Generation has so far delved into the world of film and music as well as featuring style trends such as slim jeans and summer jackets.
Topman offers the latest in men's fashion encompassing a range of styles to suit every shopper. Topman's extensive men’s clothing collection embraces everything from the latest men's fashion trends to classic pieces, and extends to men's shirts, men’s suits, jeans, shoes, accessories and formal wear.
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