The National Trust Scoops Award For Best Use Of Social Media

Released on: October 12, 2010, 4:31 am
Author: National Trust
Industry: Non Profit

The National Trust has announced its success at the 2010 Recruitment Business Awards, winning the award for best use of social media.

The National Trust's recruitment team had started searching for a new addition to their digital media team but their approach was not achieving the desired results. The team, along with their advertising partner ThirtyThree, hit on the idea of using a microsite dedicated to this vacancy.

The National Trust used this platform to share all the information that is usually seen in a traditional job advert. However, this was just one element as there were lots of added extras including information on the National Trust's commitment to digital investment, online access to its digital testing labs and a short film portraying the uniqueness of the National Trust's state-of-the-art office. The site, www.hungryfordigitalchange.co.uk, was then pushed out to the digital community.

Jenny Rettie, National Trust Recruitment Manager, said: "We're so proud of this innovative recruitment campaign and think it shows that the National Trust is changing and we're starting to shift perceptions of what it's really like to work here.

"It's all part of our move to engage with people in a variety of new and exciting ways. Latest research shows that 76 per cent of leaders hadn't ever thought of us as an employer, so getting our name out there as an employer by winning awards and competing with other large employer brands is great."

The annual Recruitment Business Awards ceremony, in association with The Daily Telegraph, took place at the Ramada Manchester Piccadilly at the end of September and was attended by recruitment consultancies and creative agencies that were nominated for an award as well as suppliers to the industry.

About the National Trust:
The National Trust is a charity with a love for preserving historic places and spaces across England, Wales and Northern Ireland. From former workers' cottages to the most iconic stately homes, and from mines and mills to theatres and inns, the stories of people and their heritage are at the heart of everything it does. The National Trust also offers days out in England, cycle rides UK, days out in Wales and volunteer holidays.

People of all ages, individuals, schools and communities, get involved each year with projects, events and working holidays and over 61,000 volunteers help to bring National Trust places alive for our 3.8 million members. Interested parties can find out more at www.nationaltrust.org.uk.

The National Trust is a registered charity no. 205846. Our registered office is Heelis, Kemble Drive, Swindon, Wiltshire SN2 2NA.

For further information please contact:
Steve Field
Assistant Press Officer
The National Trust
Kemble Drive
Swindon
SN2 2NA
01793 81 7740
An ISDN audio line is available
www.nationaltrust.org.uk

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