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April 03, 2012, 1:10 am -- /EPR NETWORK/ -- Damart.co.uk, the Bingley based clothing producer, has developed a simple, free and easy to use web based resource to help women all over the UK choose the right clothing to match their body shapes.
Easy to use and follow, LOVE Your Shape features simple fashion do's and don'ts for the most common of women's body shapes including the well-known athletic, busty, pear, apple and hourglass shapes.
By providing simple and helpful information for each of the five main body shapes the guide touches on the optimal colours, cuts, accessories and types of clothing for each unique shape. Some of this advice may be well known amongst women but there are also some gems included to satisfy even the most clothing conscious and savvy out there.
The guide is even more useful for those who are not hot on the do's and don'ts of ladies fashion. Whether they are a husband, young girl, mother or friend, LOVE Your Shape will help guide any clothing decisions an individual needs to make.
Arguably most famous for its thermals Damart has also developed an extensive range in popular underwear, ladies wear, menswear and a series of innovative and unique materials such as Amortyl, Lineastyl, Thermolactyl and Perfect Fit.
This commitment to research and development, coupled with a deep understanding for the ergonomics of the human body has helped make Damart's clothing range unique in quality, design and comfort.
Items such as the Lineastyl Crop Length Leggings are a good example of this innovation. Developed with Damart's unique and exclusive material Lineastyl, they contain natural extracts such as Amazonian tree sap, red algae, horse chestnut, soft almond oil and red vine.
This special blend of properties helps aid the slimming process and supports weight loss for those wearing them. In fact studies showed that the £17.00 fashionable leggings helped reduce the thigh area by 2.5 cm in just 56 days.
The LOVE Your Shape guide is just another example of Damart's vision and approach to clothing. To find out more about the guide and how to get the most out of your body shape visit the LOVE Your Shape guide. For any other further information on Damart's clothing range visit Damart.co.uk.
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